We are Hiring Content Marketing Specialist
Experience: 3+ Years
Location: Chennai
Work Mode: Hybrid
Salary: 4LPA-6LPA
We are looking for a creative and strategic Marketing Content Specialist to bridge the gap between product innovation and market impact. This role is ideal for someone who enjoys
storytelling, simplifying complex ideas, and creating compelling content that supports GTM
strategy and drives the sales pipeline.
Key Responsibilities
- Content Strategy & Product Messaging
- Develop GTM messaging frameworks and positioning documents in collaboration with
- Product and Marketing teams
- Create B2B SaaS content strategies that clearly communicate product value and
- differentiation
- Craft value-based storytelling and brand narratives across digital platforms including
- LinkedIn, blogs, and websites
- Produce long-form marketing content, blogs, and thought leadership articles aligned with
- product messaging
Sales Enablement & Digital Content Development
- Create sales enablement assets such as pitch decks, battle cards, playbooks, and case studies
- Develop product demos, explainer videos, and marketing collateral that communicate
- technical capabilities clearly
- Collaborate with Sales and Product teams to ensure content supports the customer journey and sales funnel
- Track content performance metrics and engagement insights to refine messaging and
- improve impact
Required Skills & Experience
- 3+ years of experience in B2B SaaS marketing or content-related roles
- Strong storytelling and content writing skills to translate technical concepts into clear
- messaging
- Understanding of GTM positioning, customer journey, and sales funnel content strategies
- Experience collaborating with cross-functional teams such as Product, Sales, and Marketing
- Familiarity with digital branding and content distribution across LinkedIn, blogs, and websites
- Basic knowledge of design tools such as Canva or Figma and AI-based video tools
Preferred Qualifications
- Experience in SaaS product marketing and technical content creation
- Exposure to content analytics and performance measurement tools
- Ability to create engaging multimedia content including videos and visual storytelling
- Strong communication and collaboration skills in cross-functional environments
What We Offer
- Opportunity to work closely with Product and Marketing leadership on GTM strategy
- Hands-on exposure to SaaS product marketing and sales enablement initiatives
- Opportunity to build impactful brand narratives and high-conversion marketing content
- Collaborative environment working with cross-functional teams to drive product adoption
- and business growth
Join OptiSol and grow your career with us — Apply today.
