About The Role
We're looking for a strategic, handson
Content Marketing Manager to lead our fullfunnel content strategy and drive inbound growth. You'll own content across SEO/AEO, editorial, product education, and lifecycle communicationsespecially within complianceheavy industries like HR tech, payroll, or fintech. If you excel at simplifying complex topics and delivering measurable impact, this role is for you.
Key Responsibilities
- Own and execute the fullfunnel content strategy across acquisition, engagement, and retention
- Lead SEO and AIsearch optimization (keywords, onpage, structured content, schema)
- Manage the editorial roadmap and blog strategy with strong alignment to ICPs and priority verticals
- Simplify complex HR, payroll, and compliance topics into clear, highimpact content
- Partner with Demand Gen and Sales to create campaign, enablement, and objectionhandling assets
- Develop lifecycle content (email, inapp, education) to support onboarding, adoption, and retention
- Track performance (traffic, rankings, engagement, pipeline) and continuously optimize
- Stay current on compliance trends and AIsearch best practices to keep content competitive
- Use HubSpot, Salesforce, SEO tools, and messaging platforms to execute and measure programs
What We Are Looking For
- 5+ years in content marketing, SEO, or editorial roles within B2B SaaS (HR tech, payroll, fintech preferred).
- Proven ability to drive inbound growth and contentassisted pipeline.
- Strong writing, editorial, and project management skills.
How We Show Up At Netchex
Our culture is built on behaviors we commit toevery day, in every role:
- Win Together - We operate as one team with one mission. Collaboration over silos, always.
- Deliver Results - We own outcomes. No excusesjust accountability and impact.
- Raise the Bar - We pursue progress relentlessly. Better today; stronger tomorrow.
- Decide and Drive - We take action with clarity and confidence. Perfection isn't the goalmomentum is.
- Bring the Energy - We show up with positivity and intention. Because the right mindset fuels performance.
