Content Marketing Manager

Location: On-site Gurugram, Haryana

Role Type: Full-Time, Individual Contributor

About FlipHQ

FlipHQ is building a portfolio of GTM services and operates across four specialized verticals:

• Funnels (Strategy & Demand Generation)
• Agentific (Automations)
• Plural Hire (Talent)
• GTMOps (Martech Operations)
  
  

We partner with B2B SaaS and tech companies to build predictable, scalable go-to-market motions through positioning, content, and demand generation.

The Role

We're looking for a hands-on Content Marketing Manager who will split their time between building FlipHQ's own content presence and creating content strategies, frameworks, and execution for our clients . You'll work directly with the founder to establish content as a cornerstone of our GTM methodology and eventually build a repeatable content charter practice.

This is an individual contributor role with the potential to build and lead a content practice of your own along with a team as we scale.

What You'll Do

First 30 Days

• Audit existing content practices across FlipHQ and active client accounts
• Meet with clients and prospects to understand their content needs and gaps
• Establish content calendar processes and workflows for internal and client work
  
  

First 60 Days

• Launch and ship content pieces across short-form and long-form formats
• Build frameworks for repurposing long-form SEO/AEO/GEO content into social content
• Create repeatable content templates and playbooks for client delivery
  
  

First 90 Days

• Own the full content calendar for FlipHQ and key client accounts
• Develop and document your own content charter methodology
• Begin scaling content operations with external writers and contributors
  
  

Ongoing Responsibilities

For FlipHQ (Internal - 30%)

• Manage content calendar across LinkedIn, Twitter, newsletters
• Create blog articles, case studies, and guides that showcase our work and methodology
• Support founder-led thought leadership content (ghostwriting, editing, distribution)
  
  

For Clients (External - 70%)

• Design content strategies and calendars aligned to client GTM goals
• Build repeatable content frameworks and templates clients can scale
• Produce content directly or manage specialized writers to deliver client work
• Train client teams on content best practices and execution
  
  

What Success Looks Like

• Content output: Consistent shipping of high-quality pieces on schedule
• Engagement metrics: Growing impressions, engagement rates, and audience across channels
• Client satisfaction: High retention and positive feedback on content charter delivery
• Systems & leverage: Documented frameworks that enable scalable, repeatable content motions
  
  

Who You Are

Must-Haves

• 2-5 years of experience in content marketing, preferably in an agency setting
• B2B SaaS or tech background with strong understanding of GTM methodology
• Exceptional writing skills across formats (social, blog, case studies, frameworks)
• AI-first mindset: Fluent with tools like ChatGPT, Claude, Perplexity to accelerate research and creation
• SEO/AEO optimization expertise: You understand how to create content that ranks and gets discovered
• Execution-oriented: Comfortable building from scratch, moving fast, and iterating based on feedback
• Eye for detail and curation: You ship polished, thoughtful content that reflects brand quality
• Comfortable with ambiguity: You thrive in environments where processes are being built, not inherited
  
  

Nice-to-Haves

• Design tools experience (Figma, Canva) to collaborate with designers or create simple assets
• CMS experience (Framer, Webflow, WordPress) to publish and optimize content independently
• Analytics familiarity (GA4, Looker Studio) to track content performance
  
  

Deal-Breakers

• Poor or generic writing samples
• No hands-on experience with AI tools
• Cannot commit to 5 days/week on-site in Gurgaon (includes 2 working Saturdays for sprint planning)
• Lack of B2B marketing experience
  
  

Work Setup

• Location: Gurgaon (on-site, 5 days/week including 2 Saturdays/month for sprint planning)
• Reporting to: Founder
• Start date: Immediate, Within 30 days
  
  

How to Apply

Send Us

• Your resume
• 3 writing samples that demonstrate range (e.g., LinkedIn post, blog article, case study or framework doc)
• A brief note on how you've used AI tools to improve content quality or velocity
  
  

Send your updated resume and required docs as mentioned above to [Confidential Information]

Skills: b2b saas,chatgpt,gtm,content marketing,ga4,seo,perplexity,content writing,cms experience,claude,design tools