Content Marketing Manager - Organic + Campaign | Series D

1. Content Strategy, Distribution & Virality

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  Our client expects ownership of the content distribution strategy, ensuring every asset is repurposed and amplified across relevant organic channels.
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  The role will focus on engineering content for virality by analysing trends and crafting strong hooks, headlines, and formats that drive engagement and sharing.
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  The Content Marketer will manage the editorial calendar and produce long-form content including blogs, pillar pages, and technical articles.
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  Content will be structured with on-page SEO best practices to drive high-intent organic traffic and maximise leads per article.

2. Email Marketing & Nurture Flows

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  The role involves writing and architecting lifecycle email journeys with thoughtful segmentation and flow logic.
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  The Content Marketer will develop strategies to engage and warm cold or dormant leads using human, conversion-focused copy.
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  Funnel performance will be monitored using CRM timestamps to identify bottlenecks and improve lead-to-MQL velocity through content interventions.

3. Integrated Campaign Architecture

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  Our client expects close alignment between organic and paid messaging, ensuring consistency across social content, email communication, and landing pages.
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  The role will support attribution accuracy through proper UTM tagging and CRM data hygiene to measure organic impact effectively.

4. Paid Media Collaboration (Creative Focus)

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  The Content Marketer will collaborate with paid marketing stakeholders by supplying ad copy, creative angles, and campaign narratives.
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  Ownership of landing page copy and post-click messaging is required, with a strong focus on conversion rates, CPL, and ROAS.

5. Community Growth & Engagement

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  The role includes driving acquisition and activation for a developer-focused community through experiments and content-led initiatives.
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  Responsibilities also include day-to-day moderation, hosting recurring engagement activities such as AMAs, and fostering discussions that convert community members into product users.