How You Will Make an Impact:
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Content Strategy & Planning: Develop, execute, and maintain a content marketing strategy and editorial calendar aligned with marketing goals, SEO objectives, and the specific needs identified by the Product Marketing team for the US market.
- Content Creation: Write, edit, and produce high-quality, engaging content across various formats, including:
- Deeply researched long and short form content (focused on problem education, category deep-dives, and solution exploration)
- Guides, whitepapers, and eBooks
- Website copy and landing pages (especially for solution comparisons and key product areas)
- Content for email campaigns
- Scripts or outlines for webinars and videos (often in collaboration with Product Marketing)
- Contribute to or repurpose content for case studies and customer stories based on Product Marketings needs.
- Develop content assets supporting implementation and migration processes.
- Close Collaboration with Product Marketing: Work very closely with the Product Marketer responsible for buyer enablement. Translate product messaging, market insights, and competitive positioning provided by PMM into compelling, buyer-focused content. Ensure content directly supports sales enablement needs by addressing common questions, objections, and demonstrating value.
- Audience & Market Understanding: Develop a deep understanding of our target audience in the US market, their pain points, information needs, and consumption habits at different stages of the buyer journey.
- SEO & Distribution: Optimize all content for search engines and develop strategies for effective distribution across owned (website, blog, email) and earned/paid channels.
- Performance Measurement: Track, analyze, and report on content performance metrics (website traffic, engagement, lead generation, conversion rates, influence on pipeline) using analytics tools. Use data to continuously refine the content strategy and execution.
- Maintain Content Library: Organize and manage the content library, ensuring assets are easily accessible to marketing, sales, and other teams.
What You Bring to the Team:
- 3-5+ years of experience in content marketing, with a strong focus on B2B SaaS.
- Proven track record of creating high-quality content that drives engagement and contributes to pipeline/revenue.
- Exceptional writing, editing, and proofreading skills with a strong command of grammar and style, particularly for a US audience.
- Solid understanding of SEO principles and best practices for content.
- Experience developing content aligned with different stages of the B2B buyer journey.
- Experience working closely with Product Marketing, Sales, or Product teams.
- Familiarity with content management systems (CMS) and marketing automation platforms (MAP).
- Ability to understand complex or technical concepts and translate them into clear, benefit-oriented content.
Preferred Qualifications:
- Experience inSupply Chain, Asset Management, Field Services, or Industrial Operations (SCM/EAM/FSM).
- Experience managing freelance writers or external content contributors.
- Familiarity with analytics platforms (e.g., Google Analytics) and SEO tools (e.g., SEMrush, Ahrefs).
- Experience creating content for sales enablement purposes.
Skills & Attributes:
- Highly analytical and data-driven.
- Process-oriented with a keen eye for detail and optimization.
- Proactive and able to take initiative in a fast-paced environment.
- Excellent communicator, capable of explaining technical concepts and processes clearly.
- Collaborative team player who can build strong relationships across departments.
- Adaptable and comfortable working in a dynamic, growing company.
- Strong organizational and project management skills.
