Content Marketing Manager

Company Description FACE Prep is one of India's largest placement-focused skill development companies, specializing in job preparation for the tech sector. Since 2008, the organization has helped millions of students launch their careers through masterclasses, self-paced programs, and intensive workshops and bootcamps. FACE Prep focuses on building in-demand skills that enable learners to secure top-paying technology roles. Its alumni work across leading global companies such as Google, Microsoft, Meta, Adobe, PayPal, Amazon, TCS, Infosys, Wipro, Thoughtworks, Cognizant, and Accenture. The team is driven by a mission to bridge the gap between education and industry by delivering practical, outcomes-oriented learning experiences.
Role Description This is a full-time, on-site Content Marketing Manager role based in Coimbatore. The Content Marketing Manager will plan, create, and manage content across digital channels to drive brand awareness, lead generation, and learner engagement. Daily responsibilities include developing content calendars, drafting and editing blogs, social media posts, email campaigns, landing pages, and video scripts aligned with FACE Prep's offerings. The role involves collaborating with product, sales, and training teams to translate program benefits into compelling narratives and campaigns. The Content Marketing Manager will monitor performance metrics, optimize content based on data insights, oversee content distribution, and ensure brand consistency across all platforms.
Qualifications

• Ability to develop and execute content strategies, including editorial planning, audience segmentation, and campaign alignment.
• Strong writing and editing skills, with experience in creating clear, engaging content for blogs, social media, email, and web pages.
• Experience in digital marketing and content marketing, including SEO basics, social media management, and performance tracking.
• Proficiency in research and insight gathering to understand learner needs, industry trends, and competitive positioning.
• Comfort with creative ideation, storytelling, and working with designers or video teams to produce multimedia content.
• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field, or equivalent practical experience.
• Strong analytical and organizational skills, with the ability to manage multiple projects and meet deadlines.
• Prior experience in education, edtech, or skills/placement training domains is an advantage.
• Excellent written and verbal communication skills in English; additional language proficiency is a plus.