Company Description FACE Prep Campus partners with 20+ leading colleges and universities across South India to deliver next‑generation, job‑oriented degree programs. Its curricula emphasize practical learning and strong industry relevance, ensuring students work with content that aligns with current market expectations. Programs equip learners to earn globally recognized certifications in in‑demand technologies and gain access to internships and placements with 300+ international hiring partners. FACE Prep Campus focuses on enabling students to build employable skills and launch sustainable careers through structured, outcome‑driven education.
Role Description The Content Marketing Manager is a full-time, on-site role based in Coimbatore. This role is responsible for planning and executing content marketing initiatives that promote FACE Prep Campus programs, drive student engagement, and support lead generation. Day-to-day responsibilities include developing content strategies, managing editorial calendars, creating and optimizing content for web, social media, email, and campaigns, and coordinating with design, sales, and academic teams to ensure brand consistency. The Content Marketing Manager will analyze performance metrics, refine content based on insights, collaborate on marketing campaigns, and maintain a clear, student-centric brand voice across all channels.
Qualifications

Strong skills in content strategy, campaign planning, and editorial calendar management.
Proficiency in web content writing, copywriting, and storytelling tailored to education and youth audiences.
Experience in digital marketing, including social media, email marketing, and basic SEO practices.
Ability to research education and career trends, and translate insights into compelling content.
Skilled in reviewing, proofreading, and editing content for clarity, accuracy, and brand consistency.
Comfort with analytics tools to track content performance and optimize for engagement and conversions.
Excellent written and verbal communication skills in English; ability to collaborate with cross-functional teams.
Bachelor's degree in Marketing, Communications, Journalism, or a related field; experience in edtech or higher education marketing is an advantage.
Demonstrated ability to manage multiple projects, meet deadlines, and work independently with accountability.