Content Marketing Manager

Content Marketing Manager

Designation - Content Marketing Manager

Experience - 8+Years

Location - Bangalore

Education - Bachelor /Master degree in Marketing or relevant field

At Algonomy, we believe the future of our economy is Algorithmic, where businesses will develop resilient, adaptive and agile decisioning abilities that will constantly test and refine AI-driven actions to create the best personal experience for every individual customer at scale.

We aim to become the algorithmic bridge between consumers and brands/retailers, and to lead our customers through the Algorithmic transformation imperative. The name Algo-nomy signifies an expertise in algorithms. As technology evolves our lives (and our clients) at hyper-speed, Algonomy stands as a bold, creative and agile brand; and these are also the very qualities that every digital-first business needs in order to be successful in the new normal. We are ambitious, we create category leading solutions in our markets, and we are constantly learning, inventing and adapting to stay ahead of our industry's needs

Content Marketing Manager should be a highly analytical thinker with an audience-first mindset. A successful candidate will be an expert on different channel analytics (paid, organic / website, social media, email), understand the nuances, advantages and shortcomings of each platform and know how to utilize data in formulating a content strategy for inbound marketing strategies including website, blogs, social media, and lead generation.

Responsibilities

• Orchestrating digital content strategies across all above mentioned channels
• Knowing which platform different kinds of content are best suited to and generating content for the same
• Research markets, competitors and industries to write original SEO ready content for company website, blogs, articles, publications, infographics, online communication, and content assets including case studies, emails, newsletters and social media.
• Work with product marketing and brand teams to come up with ideas for new content that our target audience is interested in
• Implementing SEO best practices
• Driving traffic and engagement that translates to leads and brand promotion
• Managing a content marketing budget
• Designing and implementing creative marketing strategies to disseminate content

Qualifications

• 5+ years of experience in successfully managing content strategies across channels in a B2B tech SaaS environment
• Proficiency in WordPress or other Content Management Software
• Editorial mindset with an ability to predict audience preferences
• Data-driven and highly analytical
• Proficiency with Google Analytics and social media analytics
• Understanding or desire to learn best practices for promotions and sharing content through social media channels
• Understanding of retail verticals, technology, digital and consumer marketing domain is a bonus
• Bachelor / Master degree in Marketing or relevant field

About Company:

Algonomy helps consumer businesses maximize customer value by automating decisioning across their retail business lifecycle with AI-enabled solutions for eCommerce, Marketing, Merchandising, and Supply Chain. Algonomy is a trusted partner to more than 400 leading brands, with a global presence spanning over 20 countries. Our innovations have garnered recognition from top industry analysts such as Gartner and Forrestermore at www.algonomy.com