About Us
Started in 2019, STAGE is an entertainment platform for regional cultures known for producing premium quality content in Indian languages to reinforce, protect and validate people's sense of identity for their culture and heritage.
We currently focus on Haryanvi, Rajasthani and Bhojpuri languages. Our mobile apps have 15 Mn+ downloads and 4 Mn+ paying customers globally. That makes STAGE the biggest media platform in these regions.
In 2023, STAGE was also featured on Shark Tank India S2. Watch our story here .
Core Purpose : Drive title success through strategic launches and maximized existing subscriber viewership.
About the role : The Content Marketing Manager serves as the crucial link between content, marketing, and the audience. This role ensures every new title on STAGE is launched with narrative integrity, reaches the right early viewers, and is amplified across subscriber, social, and eventual acquisition touchpoints.
The Content Marketing Manager owns both release orchestration and the early-viewer strategy for all titles.
Key Mandates
You Should Apply If You Have
- Title Launch & Narrative Execution
- Own creative rollout & storytelling for new titles.
- Coordinate with Content Managers (Bhojpuri, Haryanvi & Rajasthani) for launch timelines and asset readiness.
- Ensure timely release and narrative strength of trailers, teasers, thumbnails, toolkits, and posters.
- Act as central POC for on launch narrative for the title, maintaining message clarity- and identifying propositions that would make the title of interest to existing users.
- Guarantee distinct title positioning based on cultural insight and genre. Distinct looking visually. Conversation starters digitally.
- Oversee creative QA for all launch assets.
- Subscriber Watch Strategy
- Maximize early viewership among existing subscribers.Optimize for Watch Through Rate.
- Own app-merchandiding with assistance from the CMS team to ensure that new, high CR content is showcased across existing user journeys.
- Partner with the Retention team for timely subscriber nudges ( push notifications, in-app, WA etc.) - pitching the title in interesting ways.
- Guide persona targeting and creative hooks based on who is this title for, why should one watch this insights.
- Define early success metrics: % of base reached, % started, % completed (first 7/14/30 days).
- Direct 8090% of early marketing energy to existing subscriber viewership.
- Utilize learnings to inform future marketing strategies on the acquisition front- as the title matures.
- As Title Matures
- Collaborate with Performance Marketing for new user acquisition once watchership thresholds are met.
- Lead handover process with clear documentation:
- Winning narratives
- Resonating emotional/cultural hooks
- Genre effectiveness
- Audience demographics
- Completion behavior
- Align early creatives with Promo and Social teams based on these insights.
- Collaboration Mandates
- Retention: Weekly sync for watch plans and subscriber insights.
- Creative: Narrative alignment, visual tonality, and title toolkits - with Promo Editor.
- Social: Pre-launch buzz and post-launch content - all optimized to excite our existing subscribers - with Social Media Managers.
- Performance: Post-subscriber success handover with insights- to Acquisition (Market Lead + Promo Producer) team.
- Culture: Ensure creator's vision & STAGE's content strategy stay aligned. .
- Success Metrics
- % of subscribers reached and watched (first 7/14/30 days post-release).
- Number of titles handed over to performance with clear playbooks.
- Smoothness of asset readiness and release timelines.
- Narrative sharpness and differentiation across launches.
- 5+ years of experience planning and executing successful content or marketing campaigns in the media/entertainment industry , preferably with a regional or OTT focus.
- Proven ability to translate content narratives into compelling, insight-led marketing campaigns that drive engagement and viewership.
- Strong grasp of audience behavior and cultural nuances , with a deep understanding of Gujarati culture and entertainment landscape .
- Experience developing integrated marketing strategies across functions like PR, social, performance, and creator-led amplificationacross the full content lifecycle (launch to sustenance).
- Hands-on experience with social media strategy and execution , especially to drive early viewership and build a brand voice rooted in entertainment and culture.
- Ability to work closely with cross-functional teams content, retention, creative, and performance marketingto align messaging, timelines, and narratives.
- Comfort with Google Sheets, CMS, project trackers , and tools like Slack or Trello to manage launch readiness and execution smoothly.
- Strong creative judgment, with an eye for narrative sharpness, visual tonality, and positioning.
- Analytical mindset with the ability to define, track, and optimize early success metrics - watch-through rates, % base reached, completions, etc.
- Strong writing, documentation, and presentation skills to create handover decks and insight playbooks for internal and external teams.
- Highly organized and proactive, able to manage multiple title launches simultaneously in a fast-paced, startup environment.
