Content Manager

ABOUT SIX5SIX :

SIX5SIX is a new age Indian sportswear and streetwear brand operating at the intersection ofsport, culture, fandom, and fashion. We work closely with professional teams, athletes and leagues, while also building a strong D2C lifestyle brand rooted in storytelling and community.

YOUR ROLE:

We're looking for a full time, on siteContent Managerwho lives and breathes content, someone who understands how sport moves people and how digital storytelling builds brands.

You'll translate strategy into engaging content, work closely with founders, designers, and marketing, and ensure SIX5SIX shows up consistently, credibly, and creatively.

KEY RESPONSIBILITIES:

Content Strategy & Planning

Plan content around:

• Product drops & launches
• Sports tournaments (IPL, ISL, international events, etc.)
• Brand campaigns, collaborations, and cultural moments

Balancebrand storytelling, product content, and performance-driven posts

Content Creation & Execution

Create and oversee content formats including:

• Reels, carousels, static posts, stories
• Short-form video scripts & concepts
• Founder-led and BTS content

Write strong, on brand captions and hooks

Work with photographers, videographers, designers and editors to execute ideas

Social Media Management

Manage SIX5SIX's social media presence day to day

Ensure tone, language and visuals stay on brand

Monitor trends, memes and adapt them for SIX5SIX

Track engagement and optimise content accordingly

Brand Voice & Storytelling

Maintain a consistentSIX5SIX brand voice- sporty, modern, confident & culture driven

Help shape narratives around:

• Sport fandom
• Indian sports culture
• Founder stories & brand journey

Ensure content feels authentic, not overly promotional

Collaboration & Cross Team Work

Work closely with:

• Founders & leadership
• Design team
• Marketing & performance team

Support athlete, team, and influencer collaborations from a content POV

Performance & Growth

• Track content performance (reach, engagement, saves, shares)
• Identify what's working and scale it
• Contribute ideas to grow SIX5SIX's digital community organically

WHO WE'RE LOOKING FOR

Required Qualification

• 2-3 years of experience in content, social media and brand storytelling
• Strong understanding ofsports, fashion and culture
• Excellent storytelling skills
• Deep familiarity with Instagram & short form video content
• Ability to manage multiple projects and deadlines
• A strong visual and aesthetic sensibility

Preferred Qualification

• Experience working with D2C or lifestyle brands
• Comfortable being on camera and directing founder led content
• Basic understanding of analytics and growth metrics
• Passion for sport (watching, following leagues, understanding fandom)

Key Success Metrics

• SIX5SIX content feelscohesive, confident, and culturally relevant
• Strong engagement and steady organic growth
• Clear storytelling around products, drops, and the brand journey
• Content that fans want to save, share, and talk about

WHY JOIN SIX5SIX

• Work directly with founders and decision makers
• Shape the voice and identity of a fast-growing Indian sports brand
• High ownership, high impact role
• Space to experiment, create, and grow with the brand

Send your Resume & Portfolio to: [Confidential Information] & [HIDDEN TEXT]