Content Manager

Key Responsibilities

Content Strategy & Governance

●     Develop and maintain a content strategy across investor education, marketing campaigns, product communication, and app/website journeys.

●     Ensure consistent messaging, tone, and compliance across all customer-facing communication.

●     Establish content guidelines and best practices for financial communication clarity and regulatory adherence.

Investor Education & Financial Simplification

●     Translate complex investment concepts such as equities, derivatives, ETFs, mutual funds, commodities, and portfolio strategies into simple and engaging content.

●     Build structured investor education frameworks across formats such as:

○     articles and explainers

○     videos and webinars

○     infographics

○     podcasts and newsletters

Digital Content Management

●     Manage publishing workflows using Content Management Systems (CMS).

●     Coordinate with design, product, compliance, research, and marketing teams to ensure timely content delivery.

●     Oversee content optimisation across website, app, emails, social media, and push notifications.

Performance & Optimisation

●     Use analytics tools to evaluate content performance across:

○     engagement

○     traffic

○     lead conversion

○     investor education effectiveness

●     Work with SEO and growth teams to improve organic discovery of financial content.

AI-Assisted Productivity

●     Integrate AI tools into the content workflow to improve:

○     research

○     drafting

○     summarisation

○     compliance checks

○     multilingual adaptation

Key Skills

Financial Knowledge

Strong understanding of:

●     equity markets

●     derivatives and trading strategies

●     mutual funds and asset allocation

●     ETFs and portfolio diversification

●     commodities and macroeconomic drivers

Content Expertise

●     financial storytelling

●     long-form and short-form writing

●     digital marketing copy

●     UX writing for financial platforms

●     content structuring for investor comprehension

Digital & Technical Skills

●     CMS platforms (WordPress, Drupal, Contentful etc.)

●     SEO tools (SEMrush, Ahrefs, Google Search Console)

●     analytics tools (Google Analytics, Adobe Analytics)

●     AI content tools (ChatGPT, Jasper, Claude, etc.)

Collaboration & Stakeholder Management

●     working with research teams

●     coordinating with compliance and legal teams

●     collaborating with marketing and product teams

●     managing content calendars and production pipelines

Experience Required

●     8–12 years of experience in financial content, digital publishing, or investment communication

●     Proven track record of producing high-quality investor education or financial product content

●     Experience managing multi-format content ecosystems (articles, video, social, email)