Responsibilities:
- Manage and oversee the content strategy for all platforms, including websites, social media, ebooks, articles, and lead generation materials.
- Collaborate with various departments to develop content that aligns with Biotecnika's goals and engages our audience.
- Create, edit, and proofread high-quality content to ensure consistency in messaging and branding.
- Delivering cutting-edge content and resources for students, researchers, and professionals in the biotech, life sciences, and bioinformatics fields. As we continue to grow, we are looking for a dynamic and experienced Content Manager to join our team and oversee all aspects of our content production.
- Stay updated with the latest trends in biotechnology, life sciences, and education to develop relevant and timely content.
- Coordinate with designers, videographers, and other team members to ensure cohesive content production.
- Optimize content for SEO and lead generation, driving traffic and conversions through compelling copy.
- Track content performance through analytics and make data-driven improvements.
Skills Required:
Biotechnology Knowledge (Preferred): A strong understanding of the biotech, life sciences, or
bioinformatics fields will be advantageous.
Content Strategy Development: Ability to craft effective content plans for multiple platforms
and formats (websites, blogs, social media, ebooks, lead generation, etc.).
SEO Knowledge: Strong understanding of SEO best practices to optimize content for better
ranking and visibility.
Social Media Management: Proficiency in creating and managing content for platforms like
LinkedIn, Instagram, Facebook, and YouTube.
Content Management Systems (CMS): Experience with CMS tools like WordPress or others to
publish and manage content efficiently.
Copywriting & Editing: Exceptional writing, editing, and proofreading skills with the ability to
adapt tone and style for different audiences.
Analytical Tools: Familiarity with tools like Google Analytics, SEMrush, or similar to measure
content performance and make data-driven improvements.
Project Management: Ability to manage content calendars, timelines, and workflows, ensuring
all deadlines are met.
Creative Collaboration: Experience working with design and multimedia teams to create
cohesive, multimedia-rich content.
Marketing Automation: Knowledge of email marketing and automation platforms.
Experience Required:
- Proven experience (minimum 3-4 years managerial experience) in content management, content writing, or related fields.
- Strong understanding of digital marketing, SEO, and social media strategies.
- Excellent writing, editing, and proofreading skills with an eye for detail.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong communication skills and the ability to collaborate with cross-functional teams.
- Passion for biotechnology, life sciences, or a background in the field is a plus.
