Content Lead

Hiring: Content Lead

Location: Gurgaon, Sector 29

5 Days Onsite

Package: 1015 LPA

We're looking for a Content Lead who can own the end-to-end creative output for our marketing team. This role involves leading creative production, improving creative quality, and ensuring timely delivery of high-performing creatives across platforms like Meta, Google, and YouTube.

The ideal candidate should be comfortable managing a team, giving clear creative direction, and using performance data (CTR, hook rate, hold rate) to continuously improve creative output.

Key Responsibilities (Day-to-day)

Translate marketing requirements into clear creative direction and production priorities.

Build and maintain creative systems: briefing templates, review cadence, tracker hygiene, versioning, and asset library.

Ensure every creative is platform-optimised (Meta, Google, YouTube, marketplaces, website, CRM creatives if needed). Hands on with executing whenever required.

Lead daily/weekly creative standups; manage bandwidth, deadlines, and escalation.

Provide sharp, actionable feedback to improve quality and reduce iterations.

Partner with internal team to turn insights into creative learnings and next iterations.

Own brand adherence across outputs: typography, colors, layout, tone, visual consistency.

Required Skills & Qualifications

36 years in creative/design leadership for D2C/e-commerce/performance-heavy brands.

Strong command over visual + text based creative standards for ads and other relevant platform.

Ability to interpret performance metrics like CTR, Hook rate, Hold rate and convert them into creative actions.

Strong people + project management: prioritisation, speed, feedback, stakeholder alignment.