Content Lead

About the Role:

• As a Content Lead, you will develop and execute a content strategy that enhances our brand visibility, engages our audience, and drives business goals.
• You will oversee content creation, distribution, and performance, ensuring consistency in messaging across all channels.
• You will work closely with marketing, product, and design teams to craft compelling narratives that educate, inform, and inspire action

Roles and Responsibilities:

Content Strategy & Planning

• Develop a comprehensive content strategy aligned with marketing and business goals.
• Conduct content audits & competitor analysis to identify gaps and opportunities.
• Create and manage a content calendar for blogs, social media, email, and other
• digital channels.

Content Creation & Oversight

• Lead the creation of high-quality, engaging, and SEO-optimized content.
• Work with writers, designers, and videographers to produce compelling brand narratives.
• Ensure all content is accurate, brand-aligned, and resonates with our audience.
• Edit and proofread content to maintain consistency and quality.

Content Distribution & Promotion

• Identify the best distribution channels (blogs, social media, email, paid media, etc.).
• Work with the social media and SEO teams to amplify reach and engagement.
• Leverage data-driven insights to re ne content promotion strategies.

Performance Tracking & Optimization

• Monitor content performance metrics (traffic, engagement, conversions).
• Use analytics to optimize content for better reach and impact.
• Prepare reports and share insights with stakeholders to re ne the content approach.

Brand Voice & Leadership

• Maintain a consistent brand voice, style, and messaging across all content.
• Stay updated with industry trends & best practices in content marketing.
• Lead and mentor a team of content creators.

Skills we are looking for:

• Experience: 5 - 8 years in content marketing or a related eld.
• Expertise: Strong understanding of content strategy and SEO.
• Storytelling: Exceptional writing, editing, and content development skills.
• Analytical Thinking: Ability to track performance metrics and optimize content.
• Collaboration: Works well with marketing, design, and product teams.
• Experience in healthcare or wellness is a plus but not mandatory.

Compensation and Benefits:

• Competitive Salary
• We provide Biannual-based increments based on company performance.
• We offer comprehensive medical insurance worth 5 lakhs for both our employees and their dependents.
• Our company culture is considered one of the best in the industry. Youll get to
• work with smart, inclusive, meritocratic team & leaders.
• Our People NPS is >90% and Glassdoor rating is also in the top 10% of companies.