We are seeking a Content Lead to lead content initiatives for ALLEN Online. This role will focus on crafting and reviewing all content initiatives and leading a team of writers to deliver high-quality deliverables across Performance Marketing, CRM, Social, UI/UX, and print content, among others.This is a hands-on role with clear ownershipideal for someone who enjoys building systems, sharpening narratives, and delivering measurable impact within defined timelines.
Key responsibilities
Lead & manage content delivery
- Lead, mentor, and manage a team of copywriters to deliver high-quality output under a fast-paced TAT-driven environmaent.
- Set clear standards for quality, tone, and turnaround across all content deliverables.
Craft & review high-impact copy
- Write, edit, and review conversion-driven copy for ads, landing pages, emails, WhatsApp, push notifications, and social platforms.
- Ensure consistency, clarity, and persuasion across all communication.
Storytelling & tailoring content
- Champion authentic, human-centred storytelling that builds trust and emotional connection with students and parents.
- Spearhead the tailoring of content for different use casesdemarcated by cohorts (for e.g. Tier 1 vs Tier 2) as well as channels (for e.g. microcopies for UI/UX vs. marcom for WhatsApp).
Stakeholder alignment
- Act as the content SPOC for sales, product, business, and marketing stakeholderstranslating business requirements into clear, effective content briefs & solutions while ensuring alignment across teams.
- Partner closely with brand, performance, CRM, product, design, and social teams to execute integrated content initiatives.
Communication consistency & hygiene
- Drive consistency, accuracy, and quality across all marketing and consumer communications by establishing hygiene checks, tone guidelines, and review processes across marcom and allied touchpoints.
Performance & optimisation
- Track content performance metrics, analyse outcomes, and optimise messaging based on insights.
- Stay updated with trends in digital marketing, education communication, and content formats.
Qualifications & skills
- 810 years of experience in content strategy, copywriting, and team leadership (edtech, D2C, or consumer brands preferred).
- Excellent command of English and Hindi (written and spoken).
- Proven exposure to digital & print campaigns.
- Working knowledge of performance marketing and CRM content.
- A confident leader who can manage teams, timelines, and stakeholders effectively.
- Strong storytelling ability with cultural sensitivity and attention to detail.
- Comfortable working in fast-paced environments with defined goals and deadlines.
