At Let's Enterprise, we're not just building a business we're redefining business education.
Our mission is to shape the next generation of entrepreneurial leaders through India's first experiential undergraduate business program.
Role Overview
We are looking for a creative, organised, and data-driven Content & Digital Marketing Manager who can take full ownership of our brand storytelling, campaign execution, and content pipeline. This role combines deep content thinking with hands-on digital marketing execution; ideal for someone who loves crafting narratives AND driving measurable growth.
Key Responsibilities
Content Strategy & Creation
- Develop a monthly and quarterly content calendar aligned to business goals.
- Write high-quality content: social media posts, reels scripts, email newsletters, blog articles, landing pages, and campaign copy.
- Ensure brand consistency across all formats and platforms.
- Work with internal teams/facilitators to turn student stories and projects into compelling content.
- Manage photo/video shoots and coordinate with editors when required.
Digital Marketing & Growth
- Plan and execute digital campaigns across Instagram, Google, Meta.
- Optimize campaigns for reach, engagement, lead quality, and conversions.
- Manage website content updates, SEO principles, and basic analytics.
- Build top-funnel and middle-funnel nurturing flows (WhatsApp, email, CRM sequences).
- Track lead flow from ads landing pages CRM conversion.
Social Media Management
- Own the daily posting, engagement, responses, and insights for all social platforms.
- Monitor trends and create platform-relevant, high-performing, youth-centric content.
- Coordinate with design teams to ensure high visual standards.
Analytics & Reporting
- Track KPIs: CTRs, conversion rates, CAC, engagement rates, and ROI across campaigns.
- Prepare weekly and monthly performance reports.
- Use insights to refine the strategy continuously. 5. Coordination & Project Ownership
- Work closely with admissions, operations, facilitators, and leadership teams.
- Manage external vendors (designers, editors, ad agencies) when needed.
- Own end-to-end marketing of events, webinars, and student showcases.
Skills & Qualifications
Must-Have
- Strong writing skills (English), storytelling ability, and sense of narrative.
- Deep understanding of Instagram, Meta Ads, Google Ads, and analytics dashboards.
- Ability to manage content calendars and deadlines.
- Creative thinking + comfort with fast-paced execution.
Good-to-Have
- Basic design skills (Canva / Figma).
- Knowledge of automation tools (Zoho, Gallabox, Mailchimp, Zapier).
- Experience with student-centric brands, education, youth-oriented content.
Mindset
- Ownership-driven, takes initiative without waiting for instructions.
- Curious, experimental, agile.
- Comfortable with ambiguity and rapid iteration.
- Strong aesthetic sense and attention to detail.
Role Details
- Location: Pune
- Compensation: 60,000 80,000/month (commensurate with experience)
If you want to be part of a bold movement to reinvent how business is taught and experienced, this is your chance.
