- Successfully supervising a team of Full-Time and Freelance content strategists and writers while ensuring delivery of high quality content
- Ensuring that the delivered content is in line with client requirements, is
- optimized for search and is consistent in terms of style and tone of voice
- Engaging in constant training and development of both Full Time as well as Freelance content writers with the help of constructive feedbacks
- Motivating team members to engage in constant self development and enter in a long-term work association with DigiVersal
- Mapping out content strategies for each project that support and extend
- both long-term and short-term marketing initiatives
- Integrating content activities with traditional marketing campaigns
- Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
- Creating strategies for developing SMS/ MMS outreach and advertising, apps, etc. as required
- Working closely on all creative and branding initiatives to ensure a consistent message across channels
Minimum Educational Qualification and Experience
- Bachelors/ Masters degree in English, Journalism, Public Relations or related communications field
- MBA with Marketing Specialization is a plus
- 4-5 as a content strategist/ content development manager Required Skills
- Experience in planning, development and implementation of right processes in content development, training and output generation.
- Understanding of basic HTML and WordPress
- Experience in writing SEO-friendly website content
- Excellent interpersonal and analytical skills
- Professional demeanour
- Personal accountability and strong work ethic
- Positive, can do attitude
