Content Creator & Social Media Executive

Location: Mumbai

Salary: 25,000 – 35,000 per month

Work Mode: On-Site

About Union Living

Union Living is one of India's fastest-growing co-living brands, creating vibrant living experiences for students and young professionals across Mumbai, Pune, Gurugram, and Ahmedabad.

We are looking for a creative and proactive Content Creator & Social Media Executive who can conceptualize engaging content, identify emerging trends, create compelling stories, and produce high-quality content across multiple digital platforms.

This role is ideal for someone who enjoys content creation, storytelling, video production, social media management, and brand building.

Key Responsibilities

1. Content Ideation & Storytelling

Conceptualize and execute engaging content ideas across Instagram, LinkedIn, YouTube Shorts, and other social media platforms.

Develop recurring content series that drive audience engagement and brand recall.

Create storytelling-led content around residents, events, founders, employees, properties, and the Union Living community.

Produce relatable, educational, entertaining, and trend-driven content for students and young professionals.

Contribute fresh and innovative ideas to strengthen the brand's digital presence.

2. Video Creation & Production

Independently shoot videos across Union Living properties and events.

Create engaging Instagram Reels, YouTube Shorts, and other short-form content.

Stay updated with social media trends, content formats, and audience preferences.

Experiment with different content formats to improve reach and engagement.

Capture authentic moments and convert them into compelling content.

3. Editing & Post-Production

Edit reels, short-form videos, interviews, testimonials, event recaps, and promotional content.

Add captions, transitions, graphics, animations, and effects where appropriate.

Ensure content aligns with brand guidelines and quality standards.

Deliver content within established timelines.

4. Social Media Management

Manage Union Living's social media presence across Instagram, LinkedIn, Facebook, and YouTube.

Plan and execute monthly content calendars.

Write engaging captions and social media copy.

Schedule and publish content across platforms.

Monitor engagement and community interactions.

5. Community & Event Content

Cover resident events, festivals, workshops, activations, and community experiences.

Create real-time content during events.

Capture resident testimonials and community stories.

Collaborate with operations and marketing teams to develop location-specific content.

6. Brand Growth & Performance

Track content performance and key social media metrics.

Analyze audience engagement and content trends.

Recommend improvements to content strategy based on insights.

Support initiatives that increase brand awareness, engagement, and lead generation.

7. Influencer & Collaboration Support

Assist in identifying and coordinating with influencers and content creators.

Support creator collaborations and brand partnership campaigns.

Create content around collaborations, activations, and marketing initiatives.

Eligibility & Skills

• 1–3 years of experience in Content Creation, Social Media Management, Digital Marketing, or a related field.
• Strong understanding of Instagram Reels, YouTube Shorts, LinkedIn content, and social media platforms.
• Excellent storytelling, content planning, and communication skills.
• Ability to independently conceptualize, shoot, edit, and publish content.
• Strong copywriting and creative thinking abilities.
• Ability to manage multiple projects and deadlines.
• Comfortable working on-site and travelling across properties for content shoots.

Tools & Platforms

Candidates should be familiar with some or most of the following tools:

• CapCut
• VN Video Editor
• Canva
• Adobe Premiere Pro
• Adobe Photoshop
• Lightroom
• AI-assisted content tools such as ChatGPT, Gemini, Claude, or similar platforms

Note: Creativity, storytelling, and execution are valued more than expertise in any specific software.

Preferred Qualifications

• Candidates with any of the following will be an advantage:
• Experience growing social media pages or online communities.
• Experience working with influencers or creator collaborations.
• Prior exposure to hospitality, lifestyle, real estate, student housing, or consumer brands.
• A portfolio showcasing content creation work, campaigns, or creative projects.
• Understanding of content strategy, audience retention, and social media best practices.

What You'll Gain

• Opportunity to work with one of India's fastest-growing co-living brands.
• Creative freedom to experiment with content ideas.
• Exposure to branding, marketing, community building, and events.
• A dynamic work environment with regular shoots, events, collaborations, and activations.
• Strong career growth opportunities as Union Living continues to expand across India.