Job Title: Content Creator (Short-Form Video)
Location: Mumbai
Employment Type: Full-Time
Department: Marketing / Digital
Job Summary
We are looking for a creative, trend-driven, and confident Content Creator to produce high-engagement short-form video content. This role involves managing the complete content lifecyclefrom ideation and scripting to filming, editing, and publishing.
The ideal candidate is comfortable being on camera, has a strong sense of storytelling, and understands how to create relatable, lifestyle-driven content that connects with modern audiences.
Key Responsibilities
1. Content Strategy & Ideation
- Develop creative, trend-focused concepts for Instagram Reels, TikTok, and YouTube Shorts
- Align content with brand goals and marketing campaigns
2. Production & Filming
- Plan and execute video shoots with a strong focus on aesthetics and visual appeal
- Ensure high-quality lighting, framing, and audio
3. Video Editing
- Edit videos using tools such as CapCut, Adobe Premiere Pro, VN, or Final Cut Pro
- Add transitions, music, captions, and effects to enhance engagement
4. Trend Monitoring
- Stay updated on social media trends, viral formats, and content styles
- Adapt quickly to create timely and relevant content
5. Performance Tracking
- Analyze content performance (views, engagement, retention)
- Optimize content strategy based on insights
6. Brand Alignment
- Maintain a consistent and appealing brand voice, tone, and visual identity
7. Collaboration
- Work closely with marketing teams on campaigns and content planning
Required Skills & Qualifications
- Proven experience with a portfolio of engaging short-form video content
- Strong video editing skills (CapCut, Premiere Pro, etc.)
- Excellent storytelling ability with strong attention to aesthetics and presentation
- Comfortable and confident on camera
- Good understanding of Instagram Reels and TikTok trends
- Ability to manage multiple projects and meet deadlines
Preferred Qualifications
- 13 years of experience in content creation or social media
- Experience in lifestyle, beauty, fashion, or relatable content categories
- Basic knowledge of Canva or Photoshop
Key Performance Indicators (KPIs)
- Growth in followers and video views
- Engagement rate (likes, comments, shares, saves)
- Audience retention and watch time
- Consistency and quality of content output
