Content Creator (Reels)

About Joify

Joify is a new-age ice cream brand built on our family's four decades of expertise in ice cream manufacturing. We make real Ice Cream (not frozen dessert), formulated with 11% milk fat to deliver superior richness and creaminess. We're on a mission to build a strong regional FMCG brand across South India, starting with Andhra Pradesh & Telangana.

We believe today's consumer brands are built through authentic storytelling, real human connection, and great content, not just ads. We want to create some of the most exciting, fun, and high-impact social media in the FMCG space. This role is an opportunity to become one of the voices and faces that people associate with Joify.

Details

Type - Full Time

Location - Hyderabad

Language Requirement - Telugu, English

Role Overview

This is a full time role based in Hyderabad. The role will be hybrid because the creator would need to travel to our retail stores where our ice cream is present to shoot videos. Also, the creator may need to travel to the office/studio if required to shoot specific types of videos. The Social Media Content Creator will be responsible for developing and managing content across Joify's social media platforms.

We are looking for someone who is confident on camera, creative, and is passionate about social media. You will create and publish content across our platforms, work with our video editor, and help us build a strong and relatable presence online.

This role is ideal for someone who:

• Loves creating content for Instagram and YouTube
• Is expressive and comfortable in front of the camera
• Understands trends and internet/meme culture
• Enjoys experimenting and learning
• Wants to become a recognised face for a consumer brand

What You'll Do

Become the voice/face of Joify and manage how our customers interact with us -

Create Short-Form Content

You will shoot engaging Instagram Reels and YouTube Shorts, including:

• Talking-head content
• Trend-based videos
• Product storytelling
• Behind-the-scenes content
• Fun, relatable, and viral formats
• You will capture raw footage and collaborate with our video editor to produce high-quality output.

Manage Daily Instagram Stories

You will stay connected with our audience by posting stories daily about:

• New product launches
• Store openings and expansion
• Sampling events and activations
• Behind-the-scenes moments
• Team culture and daily brand life
• Mood and personality of the brand

Host Instagram/Youtube Live Sessions

You will conduct live sessions such as:

• Q&A and community engagement
• Live product tastings
• Factory walkthroughs
• Events and activations
• Interactive sessions with followers

What We Value Most

We care more about personality, authenticity, creativity, and ability than degrees or formal experience.

We are looking for someone who:

• Is extremely comfortable on camera
• Has strong communication skills
• Connects naturally with people
• Understands what makes content engaging
• Is proactive and disciplined
• Takes ownership and brings new ideas

Skills Required

• Strong on-camera presence
• Ability to shoot using a smartphone or basic camera
• Understanding of short-form content
• Good knowledge of how videos are edited
• Great understanding of Instagram and YouTube
• Proficient in Telugu and English
• Fast execution and willingness to experiment

Types of Content

We want someone who can work across multiple content styles and formats, including:

• Product & Craving Content- First bites, sensory videos, comparisons, serving ideas, and flavor storytelling.
• Relatable & Meme Content - Everyday situations, humor, Telugu cultural moments, and social media trends.
• Trend Participation - Adapting trending audio, formats, and viral concepts to our brand.
• Brand Face & Talking-Head Content - Explaining products, storytelling, and educational or fun brand-led content.
• Behind-the-Scenes & Authenticity - Factory, quality, team, and process transparency.
• Retail & Store Discovery - Store visits, new launches, sampling, and local discovery content.
• Community & Engagement Content - Polls, Q&A, UGC, Events, Festivals, Offers, Launches, Collabs with Influencers/Colleges
• Live & Real-Time Content - Factory tours, tastings, and events.