About LoveLocal:
LoveLocal connects customers to trusted local kirana, fruits, and vegetable stores. With a focus on freshness, quality, and neighbourhood trust, we're building India's most loved platform for buying fresh produce from local shops.
Role overview:
We're looking for a highly creative content creator who can produce compelling, high-performing content for Instagram and YouTube. Someone who's as comfortable in front of the camera, as they're behind it! You'll play a key role in building our brand's social presence, using insights and trends to craft content that's fresh, engaging and uniquely LoveLocal.
Responsibilities:
- Ideate and execute content for Instagram (reels, stories, posts, UGC-style content) and YouTube (shorts + long-form).
- Script and shoot videos that bring our brand voice to life.
- Be a social native - doomscrolling is your favourite hobby
- Produce high-quality videos: planning, shooting, editing, and publishing.
- Use analytics to measure video performance, identify trends, and optimise content strategy.
- Run experiments across formats, hooks, and narratives to improve retention and engagement.
- Research trends, sounds, formats and competitor content to keep the brand ahead of the curve.
- Coordinate shoots at local kirana shops and with real retailers to bring authenticity to videos.
Requirements:
- 24 years of content creation experience
- Solid portfolio of reels, shorts and long-form content - your Instagram profile can be a strong enough indicator
- Strong understanding of analytics (Instagram insights, YouTube studio).
- Strong communication skills and storytelling instincts.
- Good to have - experience with video editing tools (Premiere Pro, Final Cut, CapCut, etc.).
