Content Creative Lead

Location: Dehradun

Type : Full Time

About BeginBird

BeginBird is a design-forward creative play brand.

We build products and content for playful people across children, parents, and young adults.

We are not a typical toy brand. We are building a culture around play.

We are looking for someone who can translate that into powerful, consistent content.

Role Overview

We are hiring a Content Creative Lead to own and elevate BeginBird's content identity across Instagram, YouTube and short-form platforms.

This is a taste + storytelling + execution leadership role.

You will be responsible for ensuring that every piece of content:

Feels intentional

Feels premium

Feels culturally relevant

Aligns with our Playful People positioning

Key Responsibilities

1. Creative Ownership

Translate brand positioning into recurring content series

Conceptualize reels, statics, and campaigns

Build a cohesive visual language

Ensure brand tone consistency

2. Shoot Direction & Production

Plan monthly shoot days

Create shot lists and content calendars

Direct videographer and designer on set

Ensure aesthetic quality of output

3. Content System Building

Build repeatable formats (e.g., Playful People, Play Opinions)

Maintain a 34 week content buffer

Create structured content calendars

Track performance and optimize formats

4. Team Coordination

Work closely with:

Social media manager

Graphic designer

Videographer/editor

Review and approve content before publishing

5. Campaign Leadership

Lead product launch storytelling (e.g., Nuglets)

Integrate products naturally into brand narrative

Avoid generic influencer-style content

What This Role Is NOT

Not just influencer coordination

Not only scheduling posts

Not a meme page

Not generic D2C marketing

We are building a long-term brand identity.

Ideal Candidate Profile

2+ years in content, branding, or creative storytelling

Strong aesthetic sense

Understands short-form video deeply

Has worked with lifestyle / D2C / design brands (preferred)

Can think in formats, not random posts

Understands culture without chasing trends blindly

Strong execution discipline

Bonus

Experience directing shoots

Basic editing ability

Visual storytelling instincts

Understanding of parent + Gen Z audiences