Job Summary
We are looking for a dynamic and strategic Content / Creative Head to lead our content and creative initiatives. The ideal candidate will be responsible for developing compelling content strategies, managing creative teams, and ensuring consistent brand messaging across all channels. This role requires a blend of creativity, leadership, and data-driven decision-making.
Key Responsibilities
- Content Strategy & PlanningDevelop and execute a comprehensive content strategy aligned with business goals
- Plan and oversee content calendars for digital platforms (website, blogs, social media, email campaigns)
- Creative DirectionLead the creative vision for campaigns, branding, and marketing initiatives
- Ensure all creative outputs maintain consistency in tone, style, and brand identity
- Team ManagementManage and mentor a team of content writers, designers, and video creators
- Collaborate with marketing, sales, and product teams for campaign execution
- Campaign ExecutionOversee end-to-end execution of marketing campaigns (digital, social, paid ads, etc.)
- Review and approve all creative assets before publishing
- Performance & OptimizationAnalyze content performance using tools like Google Analytics and social media insights
- Optimize content based on engagement, conversions, and ROI
- Brand BuildingEnsure strong storytelling and brand positioning across all channels
- Maintain brand guidelines and ensure adherence across teams
- Innovation & TrendsStay updated with industry trends, content formats, and competitor strategies
- Introduce new ideas for content formats (video, reels, AI-driven content, etc.)
Required Skills & Qualifications
- 6+ years of experience in content creation, creative strategy, or digital marketing
- Proven experience in leading creative/content teams
- Strong understanding of SEO, social media marketing, and content marketing
- Excellent communication, storytelling, and editing skills
- Hands-on experience with tools like Google Analytics, CMS platforms (WordPress), and marketing tools
- Ability to manage multiple projects and meet deadlines
