Content & Consumer Experience Manager

We are looking for a Content & Consumer Experience Manager who can elevate how our brands think, speak, and connect. This role sits at the intersection of brand philosophy, consumer insight, content creation, and real-world experiences.

You will shape what we stand for, how we communicate it, and how consumers experience itonline, offline, and one-on-one.

• Own and enhance the overall communication quotient of all brands.

• Develop a clear brand positioning philosophy and translate it into compelling consumer-facing narratives.

• Ensure all brand communication is consistent, distinctive, and rooted in purpose across touchpoints.

• Lead the development of communication strategies for each brand, grounded in consumer research and insights.

• Decode consumer motivations, barriers, and triggers to shape what we say, how we say it, and where we say it.

• Define key messaging frameworks, content pillars, and tone-of-voice guidelines.

• Translate strategy into strong creative concepts across:

• Digital & social platforms

• Website content

• Advertising & campaign creatives

• Audio-visual communication (films, shorts, reels, explainers)

• Influencer & creator collaborations

• Work closely with internal teams and external partners to ensure high-quality, insight-led execution.

• Design and own consumer touchpoint experiences where the brand meets people in real life.

• Create opportunities for consumers to discover, explore, taste, and try our products.

• Take the brand story directly to consumers through sampling, activations, events, and one-on-one interactions.

• Convert real-world consumer interactions into exciting, authentic content.

• Build stories that showcase trial, reactions, usage, and trustcontent that can influence new customers and at-home trial.

• Ensure consumer experiences continuously feed into the content engine.

• Build relevant, engaging, and persuasive website content that enhances consumer experience.

• Collaborate with media and performance teams to ensure content supports higher engagement and conversions.

• Continuously improve storytelling, product communication, and brand clarity on the website.

• Create compelling corporate communication content that inspires and motivates stakeholders, partners, and internal teams.

• A strong brand thinker with hands-on content execution experience of at least 4-5 years.
• Someone who understands consumers deeply and can turn insights into stories.
• Comfortable working across strategy, creativity, execution, and experiences.
• Passion for building brands that people don't just buybut connect with.
• Previous experience of working on FMCG brands or DTC would be preferable
• MBA in Marketing or similar
• Jaipur-based or willing to shift to Jaipur, as this is an onsite role.

About AvyahCorp

We are India's only healthy and affordable snacking company, built on the belief that good food should be accessible, honest, and enjoyable for everyone. At AvyahCorp, we are creating some of the most exciting brands of tomorrowbrands that solve real hunger moments, respect consumer intelligence, and deliver nutrition without compromise. From product innovation to storytelling and consumer experience, everything we do is driven by insight, integrity, and a deep understanding of the Indian consumer. We are a young, fast-growing company where ideas matter, ownership is real, and the opportunity to shape category-defining brands is every day.