Content Associate

CONTENT CREATOR & SOCIAL MEDIA ASSOCIATE - DAYLY

Mumbai, India | Full-Time / Hybrid

Stipend: ₹20,000/month (Negotiable)

DAYLY is a new-age body care brand building a playful, sensory, internet-native universe

around self-care.

We're looking for someone who lives and breathes social media. Someone who understands what

makes people stop scrolling, save, share, comment, and engage. This role is equal parts content

creation, trend spotting, community building, and social media execution.

This role is for someone who:

* Is deeply online and culturally aware

* Understands Instagram, TikTok, and internet culture intuitively

* Has strong visual taste and creative instincts

* Can spot trends before they become trends

* Loves creating content but is equally comfortable handling day-to-day social media operations

* Can move quickly, take initiative, and execute ideas independently

Responsibilities

Content Creation

* Create and edit short-form content for Instagram

* Shoot product content, behind-the-scenes content, vox pops, trend-led videos, and social-first

campaigns

* Brainstorm and execute content concepts aligned with the DAYLY brand universe

* Assist with shoot planning, styling, props, references, and creative execution

* Stay on top of trends, audios, meme formats, and emerging content styles

Social Media & Community

* Assist with content calendars and posting schedules

* Write captions, suggest hooks, and support content planning

* Manage and organize content assets and social media folders

* Monitor comments, DMs, and community interactions

* Identify opportunities for engagement and community building

* Track competitor activity, emerging brands, and relevant social trends

* Source UGC creators, micro-creators, and collaboration opportunities

* Research viral formats and adapt them for DAYLY

Brand & Culture

* Research events, pop-ups, creator gatherings, and cultural opportunities in Mumbai* Build and maintain lists of creators, collaborators, and community partners

* Create moodboards, inspiration decks, and trend reports

* Support LinkedIn content research and brand-building initiatives

Requirements

* Strong understanding of Instagram content and editing styles

* Comfortable filming, editing, and occasionally being on camera

* Proficient in CapCut and/or Premiere Pro

* Strong eye for aesthetics, storytelling, pacing, and internet culture

* Excellent organizational skills and attention to detail

* Self-starter with strong initiative and creative instincts

* Interest in beauty, fashion, branding, consumer brands, and social media

Bonus

* Previous experience managing social media accounts

* Photography and content shoot experience

* Existing creator, influencer, or content creation experience

* Strong taste in references, visual culture, music, and trends