Content & Activations Executive

About Unilever:

• Every individual can bring their purpose to life through their work.
• Join inspiring leaders and supportive peers, channel your purpose, bring fresh ideas, and be yourself.
• Work to make a real impact on the business and the world while growing personally.

Role Overview:

• Work across beauty platforms on co-marketing campaigns and owned/paid on-platform content elevation.
• Impact shopper funnel metrics (CTR%, Conversion%) and drive better business outcomes.

Detailed Roles and Responsibilities:

Co-marketing Campaigns:

• Work with category, account, and retailers to lead ideation, closure, and deployment of initiatives.
• Identify the right portfolio, activation ideas, implement and evaluate campaigns.
• Lead network planning and execution including follow-ups, approvals, coordination, feedback incorporation.
• Troubleshoot and course-correct delays to ensure timely deployment.
• Conduct post-evaluation analysis to synthesize learnings and report back.

Content Elevation:

• Work with multiple stakeholders to improve e-commerce content (written and visual).
• Collaborate with in-house designers and brand teams to experiment and implement content elevation at scale.

Employee Generated Content (EGC):

• Lead strategy and execution for EGC for HUL Beauty Accounts team.
• Scale Instagram EGC channel to 100k followers by end of 2026.
• Explore other EGC channels such as Snapchat, Mauj in line with target media consumption.

User Generated Content (UGC):

• Lead projects leveraging HUL's 1.5k+ beauty advisors as influencers.
• End-to-end ownership of network planning, tracking, training, and managing briefs.
• Deploy 10k+ content pieces per month.

Qualifications / Skills:

• MBA or Master's degree.
• 2-4 years of work experience across sales & marketing in FMCG.
• At least 1 year of experience in e-commerce/content and activations.
• Technical aptitude and agility to learn web-based tools.
• Attributes: owner's mindset, passion, rigor, and agility.

Additional Notes:

• All official offers from Unilever are issued only via the Applicant Tracking System (ATS).
• Offers from individuals or unofficial sources may be fraudulent; please verify before proceeding.