About Unilever:
- Every individual can bring their purpose to life through their work.
- Join inspiring leaders and supportive peers, channel your purpose, bring fresh ideas, and be yourself.
- Work to make a real impact on the business and the world while growing personally.
Role Overview:
- Work across beauty platforms on co-marketing campaigns and owned/paid on-platform content elevation.
- Impact shopper funnel metrics (CTR%, Conversion%) and drive better business outcomes.
Detailed Roles and Responsibilities:
Co-marketing Campaigns:
- Work with category, account, and retailers to lead ideation, closure, and deployment of initiatives.
- Identify the right portfolio, activation ideas, implement and evaluate campaigns.
- Lead network planning and execution including follow-ups, approvals, coordination, feedback incorporation.
- Troubleshoot and course-correct delays to ensure timely deployment.
- Conduct post-evaluation analysis to synthesize learnings and report back.
Content Elevation:
- Work with multiple stakeholders to improve e-commerce content (written and visual).
- Collaborate with in-house designers and brand teams to experiment and implement content elevation at scale.
Employee Generated Content (EGC):
- Lead strategy and execution for EGC for HUL Beauty Accounts team.
- Scale Instagram EGC channel to 100k followers by end of 2026.
- Explore other EGC channels such as Snapchat, Mauj in line with target media consumption.
User Generated Content (UGC):
- Lead projects leveraging HUL's 1.5k+ beauty advisors as influencers.
- End-to-end ownership of network planning, tracking, training, and managing briefs.
- Deploy 10k+ content pieces per month.
Qualifications / Skills:
- MBA or Master's degree.
- 2-4 years of work experience across sales & marketing in FMCG.
- At least 1 year of experience in e-commerce/content and activations.
- Technical aptitude and agility to learn web-based tools.
- Attributes: owner's mindset, passion, rigor, and agility.
Additional Notes:
- All official offers from Unilever are issued only via the Applicant Tracking System (ATS).
- Offers from individuals or unofficial sources may be fraudulent; please verify before proceeding.
