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Job Description
Senior Consultant
Brief About The Team & Fractal
Fractal Analytics is Leading Fortune 500 companies leverage Big Data, analytics and technology to drive smarter, faster and more accurate decisions in every aspect of their business.
Fortune 500 companies recognize analytics is a competitive advantage to understand customers and make better decisions. We deliver insight, innovation and impact to them through predictive analytics and visual storytelling.
We are seeking a talented Consultant to support a Fortune 500 Technology Client. The ideal candidate should have experience in web analytics, conversion funnel optimization, digital user experience analytics, or A/B or multivariate testing program management.
What We're Looking For
- 4+ years of experience working within performance marketing analytics, web analytics, eCommerce or digital marketing.
- Highly proficient in SQL, Tableau, and Excel with experience in Product Analytics Tools (Adobe Analytics, Google Analytics).
- Experience in programming languages and stats packages (e.g. Python, R); experience in experiment design, causal inference and CLTV development.
- Strong understanding of eCommerce fundamentals and drivers of Traffic, Conversion and Revenue.
- Foundational understanding of Digital Marketing programs not limited to SEO, PPC, Programmatic Display/Video, Social and Affiliates.
- Experience in driving end to end measurement programs and campaigns including measuring effectiveness (ex. Marketing Mix Models), ROI and Efficiency.
- Strong fluency in translating complex data into crisp insights, actions and recommendations.
- Ability to influence business decisions and utilizing data at the leadership level.
- Excellent problem-solving skills and end-to-end quantitative thinking.
- Ability to manage multiple projects simultaneously to meet objectives and key deadlines.
- Outstanding communications skills with both technical and non-technical leaders and colleagues.
- Cultivates a strong Test and Learn culture within the broader Marketing team within Retail and Apple.
Mandatory Technical Skills
Adobe Analytics, Google Analytics, Python/R, SQL, Tableau, MS Excel
Education
Bachelor's Degree in Statistics, Mathematics, Data Analytics, Finance, Advanced Analytics or related field. Master's Degree preferred.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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