Content Strategy and Planning:
- Develop and implement a comprehensive content strategy aligned with UN Women Indias objectives, communication strategy, and target audiences;
- Identify key content themes, messages, and formats to effectively communicate UN Womens mission and impact;
- Conduct research and analysis to identify content gaps and opportunities, and propose innovative approaches to address them;
- Collaborate with subject matter experts, designers, and writers to create engaging and impactful content.
Content Creation and Management:
- Oversee the creation of knowledge products, including policy briefs, factsheets, talking points, reports, studies, articles, blog posts, videos, infographics, and social media content;
- Ensure the production of high-quality, accurate, and engaging content that resonates with target audiences;
- Edit and proofread content to ensure clarity, consistency, and adherence to UN Women Indias messaging guidelines;
- Develop and maintain a content calendar to ensure timely delivery and optimised dissemination of content across various platforms.
Brand Messaging and Consistency:
- Develop and implement a clear brand messaging framework that aligns with UN Women Indias values and objectives;
- Ensure all content adheres to the established brand messaging framework, reinforcing core values and key messages;
- Provide guidance and support to staff and partners to ensure consistent brand messaging across all communication channels;
- Monitor and evaluate content performance and make recommendations for improvements to enhance brand visibility and impact.
Stakeholder Engagement and Collaboration:
- Collaborate with internal stakeholders, including programme leads and subject matter experts, to gather insights and knowledge for content creation;
- Liaise with external stakeholders, such as media outlets, journalists, and influencers, to promote UN Women Indias content and initiatives;
- Develop and maintain strong media contacts to maximize media coverage and reach.
Monitoring and Evaluation:
- Monitor content performance and engagement metrics regularly, providing reports and insights to inform decision-making and optimization efforts;
- Conduct periodic reviews and analysis of content strategy, identifying areas for improvement and innovation.
Other Related Tasks:
- Perform other tasks as assigned by supervisor;
- Work independently as well as cooperatively with teams to meet deadlines.
Expected Deliverables:
- Work plan based on agreed upon deliverables.
- Content Strategy to set the direction on what kind of content should be created and published.
- Team work plan to oversee and support the team progress, and ensure successful completion within the allocated time and budget.
- Update content for the UN Women website.
- Manage and develop content for all social media accounts and growing audiences recorded.
- Existence of updated briefs and other products.
Competencies
Core Competencies:
- Demonstrating/safeguarding ethics and integrity;
- Demonstrating sound judgment ;
- Self-development, initiative-taking
- Acting as a team player and facilitating teamwork.
Functional Competencies:
- Demonstrated knowledge of gender equality issues and familiarity with the work of UN Women;
- Strategic thinking and problem-solving skills, with the ability to identify opportunities and propose innovative content approaches;
- Experience in managing and coordinating diverse teams and working collaboratively with cross-functional stakeholders;
- Proficiency in leveraging digital and social media platforms for content dissemination and audience engagement;
- Excellent written communications skills.
Required Skills and Experience
Education:
- Masters degree or Bachelor s in communications, journalism, or a related field.
Experience:
- Proven experience of minimum 15 years in content creation, strategy development, and management, preferably in the field of gender equality or womens empowerment.
- Excellent written and verbal communication skills, with the ability to convey complex ideas in a clear and engaging manner.
- Strong editing and proofreading abilities, with meticulous attention to detail.
Languages:
- Fluency in English and Hindi is required;
- Working knowledge of the other UN official working language is an asset.
