About Us
Ugaoo is India's leading gardening and home-grown lifestyle brand, building a deeper connection between people and plants. What started as a horticulture-first business has evolved into a full-stack D2C ecosystem, with our website serving as a key growth engine where customers across the country discover plants, gardening essentials, and plant care solutions. Alongside our D2C platform, Ugaoo also reaches customers through select offline (Retail, Corporate Gifting, Services & Maintenance) and marketplace channels. As we continue to scale, our focus remains on building a category-defining brand that makes gardening accessible, enjoyable, and aspirational for modern consumers.
Job Summary
We're looking for a Copy & Communications Manager who will take ownership of how Ugaoo sounds and communicates across every touchpoint. This role sits at the intersection of brand, content, and performance—translating our plant expertise into communication that is clear, engaging, and drives action.
Responsibilities
Brand Voice & Communication
- Own and shape Ugaoo's voice across all channels
- Ensure consistency in tone and messaging across platforms—whether it's digital, packaging, or campaigns
- Write across formats, from sharp, scroll-stopping hooks to more detailed, long-form content
Content Development
- Break down complex gardening concepts into content that is easy to understand and enjoyable to read
- Create copy for website pages, product descriptions, and plant care guides
- Make information accessible for beginners while still being valuable for enthusiasts
Performance & CRM Copy
- Write copy that drives results—ads, emailers, and WhatsApp communication
- Work closely with the Growth team to test and improve messaging
- Craft subject lines and hooks that people actually want to click on
Campaign Messaging
- Build core messaging for launches, sales, and brand campaigns
- Develop strong, cohesive narratives and write key campaign assets
Editing & Quality Control
- Review and refine content across teams, freelancers, and partners
- Ensure everything that goes live is aligned with Ugaoo's voice and quality standards
Requirements
- 5–7 years of experience in copywriting, brand communication, or editorial roles.
- Experience working with D2C or lifestyle brands is a strong advantage.
- Strong writing, editing, and proofreading skills.
- Ability to take complex information and make it simple, engaging, and useful.
- A creative mindset with attention to detail and nuance in tone.
- Good understanding of digital marketing and customer behaviour.
- A genuine interest in plants and gardening will go a long way.
Join us, and help shape the future of gardening and grow with us, because Plants Grow People. 
