Are you looking for an exciting opportunity to join a dynamic and growing team in a fast paced and challenging area This is a unique opportunity for you to work in our team to partner with the Business to provide a comprehensive view.
As a Marketing Analytics Specialist within our marketing and sales organization, you will develop and deliver analytics that directly support revenue generation, including client propensity modeling, opportunity sizing, and next-best-action frameworks.
Job Responsibilities:
- Revenue & Strategy AnalyticsDevelop and deliver analytics that directly support revenue generation, including client propensity modeling, opportunity sizing, and next-best-action frameworks. Translate analytical findings into clear strategic recommendations for business and marketing stakeholders.
- Campaign & Marketing Insights Measure and evaluate the effectiveness of marketing campaigns and programs across channels. Build frameworks for attribution, engagement scoring, and audience segmentation that enable marketers to target clients with greater precision and impact.
- Dashboards & VisualizationDesign, build, and maintain interactive dashboards and reporting solutions that provide stakeholders with self-service access to key marketing and revenue metrics. Ensure reporting is accurate, timely, and aligned with business priorities.
- Stakeholder Partnership Collaborate with marketing, sales, and business teams globally to understand their analytical needs, translate business questions into data problems, and deliver insights that drive action. Communicate complex findings in a clear, compelling manner to both technical and non-technical audiences.
Required qualifications, capabilities and skills:
- 6+ years of hands-on experiencein data analytics or a related quantitative role.
- Advanced proficiency in SQL- you should be highly comfortable writing complex queries, optimizing performance, and working across large relational databases.
- Strong proficiency in Pythonfor data manipulation, analysis, and automation (e.g., pandas, NumPy, and related libraries).
- Proven ability to create dashboards and visualizationsusing tools such as Tableau, Power BI, or equivalent platforms.
- Strong analytical thinking- demonstrated ability to take ambiguous business questions, structure them as data problems, and deliver clear, insight-driven answers.
- Excellent communication skills- you can present data findings and recommendations to senior stakeholders and non-technical audiences with clarity and confidence.
- Bachelor's degreein a quantitative or technical field such as Computer Science, Data Science, Statistics, Information Systems, Economics, or equivalent practical experience.
Preferred qualifications, capabilities and skills :
- Familiarity withmachine learning conceptsand experience building basic predictive models.
- Conceptual understanding of Generative AI- while hands-on experience is not required, a solid grasp of Gen AI concepts such as large language models, prompt engineering, retrieval-augmented generation, and how these technologies can be applied to enhance analytics and marketing workflows would be highly valued.
- Data engineering experience- familiarity with building and maintaining ETL/data pipelines, extracting, transforming, and loading data from disparate sources into structured, analysis-ready formats.
- Experience working withmarketing data platformssuch as Marketo, Adobe Analytics, Salesforce, or Google Analytics.
- Experience withcloud-based data platformssuch as Databricks, Snowflake, or AWS-based analytics services.
- Exposure toAI-driven BI toolssuch as ThoughtSpot, Databricks Genie, or similar next-generation analytics platforms.
