Co-Founder, Sales & Marketing

Company: Synapraxis AI

Product: Crusher Optima, an IoT-based product with smart software integration

Position: Co-Founder (Head of Sales & Marketing)

Location: Pune/Delhi/Lucknow

Compensation: Equity (company ownership) + Salary + Incentives

Experience: Minimum 2 years in sales or marketing, preferably tech or B2B

About Us

We are building Crusher Optima, a smart IoT solution that connects hardware with intelligent software to give customers real-time monitoring, data insights, and better operational control. We are an early-stage team looking for a driven co-founder to take full ownership of sales and marketing and help build the company from the ground up.

The Role

As Co-Founder, you will lead the entire Sales & Marketing function. You will shape how Crusher Optima reaches the market, win our first customers, and build the revenue engine of the company. This is a founding role with real ownership, decision-making power, and equity.

Key Responsibilities

Sales

• Identify, approach, and close customers for Crusher Optima (B2B, industrial, and enterprise clients)
• Build and manage the full sales pipeline: lead generation, demos, proposals, negotiation, and closing
• Explain technical features (IoT sensors, dashboards, software integration) in terms of customer value and ROI
• Build relationships with dealers, distributors, channel partners, and key decision-makers
• Set and achieve monthly and quarterly revenue targets

Marketing

• Create the go-to-market strategy, positioning, and pricing inputs with the founding team
• Build the brand: website content, LinkedIn, product videos, case studies, brochures, and pitch decks
• Run lead generation through digital marketing, trade shows, industry events, and outbound campaigns
• Track marketing performance and improve conversion

Founder Responsibilities

• Work closely with the tech team to turn customer feedback into product improvements
• Contribute to company strategy, fundraising, and investor conversations
• Hire and lead the future sales and marketing team
• Set up CRM, sales processes, and reporting

Requirements

• 2+ years of experience in sales, business development, or marketing
• Exposure to tech sales (IoT, SaaS, hardware, or software solutions preferred)
• Ability to understand technical products and present them clearly to non-technical buyers
• Strong communication, negotiation, and presentation skills
• Self-starter who is comfortable with ambiguity, targets, and startup pace
• Willingness to travel for client meetings and site visits
• Entrepreneurial mindset: you think like an owner, not an employee

Good to Have

• Experience selling to industrial, manufacturing, mining, or infrastructure clients
• Existing network with potential customers or channel partners
• Knowledge of CRM tools and digital marketing basics
• Fluency in English, Hindi, and the local language

What We Offer

• Company equity as a co-founder (percentage and vesting to be discussed)
• Full ownership of the sales and marketing function
• Direct impact on product direction and company growth
• A chance to build a technology company from day one

How to Apply

Send your resume and a short note on why you want to be a co-founder to 8630420412/7558215007, or do apply here.