Co-Founder

Company Description

Evergrail is on a mission to revolutionize the way people discover and shop by empowering customers to interact, curate, and transact with one another on a next-generation social commerce platform. At its core, Evergrail blends community-centric marketplace design with cutting-edge artificial intelligence to create a seamless, trustworthy, and personalized shopping experience.

Unlike traditional e-commerce platforms, Evergrail is built as a customer-to-customer (C2C) discovery ecosystem where users don't just buy, they share grails, recommend products, and influence purchasing decisions in real time. Evergrail is not just a marketplace, it's a smarter, more social way to shop. By fusing human connection with intelligent automation, the platform transforms passive browsing into dynamic discovery, helping users find products they love while enabling brands and individuals to grow meaningful influence and commerce together.

Role Description

This is a full-time remote role for a Marketing Co-Founder based in India. The Co-Founder will be actively involved in driving the strategic vision and digital operational execution of the company. Responsibilities include making high-level business decisions, leading the sales and marketing efforts, conducting market research, developing business strategies, and fostering relationships with key stakeholders. The Co-Founder Growth & Performance Marketing will own and drive the startup's customer acquisition engine end-to-end, with complete accountability for scaling revenue through Meta and Google Ads. This role is responsible for designing, executing, and continuously optimizing data-driven paid and organic marketing strategies that deliver measurable, profitable growth. You will play a pivotal role in steering the company's growth and ensuring successful outcomes in various domains of the business.

Key Responsibilities:

• Lead strategy, execution, and scaling of Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube).
• Own performance metrics: CAC, ROAS, LTV, conversion rates, and funnel efficiency.
• Build and test high-impact ad creatives, audiences, and landing page hypotheses using rigorous experimentation.
• Set up and manage tracking, attribution, and analytics (GA, pixels, conversion APIs).
• Allocate budgets dynamically based on performance and marginal returns.
• Collaborate closely with product and sales to align messaging, funnels, and growth priorities.
• Establish repeatable growth systems and playbooks to scale spend efficiently

Qualifications

• Strong analytical and research skills to evaluate business opportunities and market trends.
• Deep hands-on expertise in performance marketing with a proven track record of scaling paid channels.
• Strong analytical mindset with comfort in numbers, dashboards, and experimentation.
• Ownership mentality: treats ad spend like personal capital.
• Bias toward action, rapid testing, and continuous optimization.
• Entrepreneurial mindset with willingness to build from zero and scale fast
• Prior experience in startup environments and/or industry-specific knowledge is a plus.