Job Description – Cluster Lead - 3WBaaS
About Us
Battery Smart is India's largest and fastest-growing battery-swapping network for electric two and three-wheelers. Founded in 2019 and launched in 2020, we are changing the game in the EV sector by making electric mobility accessible, economical, and scalable through a unique partner-led model. Today, we power the journeys of over 1 lac+ drivers daily through 1,600+ swap stations across India.
Role Overview
Battery Smart is looking for a Cluster Lead to drive growth and execution for the 3W BaaS business at a cluster.
This role is responsible for on-ground execution across driver acquisition, activation, and retention, while ensuring strong coordination between field teams and central functions. You will own performance across your cluster and play a key role in scaling driver density and demand.
Key Responsibilities
1. Driver Onboarding & Activation
- Own the end-to-end driver funnel within the cluster (acquisition → onboarding → activation → retention)
- Execute central playbooks and adapt them to local market realities
- Drive adoption of subscription-based battery solutions
- Ensure high-quality onboarding aligned with long-term driver retention
2. Field Execution & Cluster Growth
- Lead on-ground execution through Growth Managers / Field Teams
- Identify and scale high-potential micro-markets within the cluster
- Drive driver density around swap stations
- Maintain strong execution discipline and daily/weekly cadences
3. Demand Operations & Performance Management
- Track and own key metrics for the cluster, including:
- Driver activations
- Subscription conversion
- Retention / churn
- Swaps per driver
- Revenue per battery deployed
- Ensure data-driven decision-making and consistent performance tracking
- Identify gaps and drive corrective actions on-ground
4. Customer Experience & Retention
- Understand local driver behavior and pain points
- Improve engagement, renewals, and payment discipline
- Work closely with central teams to resolve on-ground experience gaps
- Drive initiatives to improve lifetime value and reduce drop-offs
5. Cross-Functional Coordination
- Collaborate with:
- Warehouse Operations
- Product & Tech
- Supply & Network Teams
- Ensure demand growth is aligned with supply readiness
- Act as the voice of the cluster for feedback and improvements
What You Will Need
- 8–12 years of experience in:
- Field Sales / Distribution
- Demand Operations
- Growth roles (preferably in mobility / consumer businesses)
- Strong execution mindset with hands-on field experience
- Ability to manage multi-layer field teams
- High ownership and ability to drive results in fast-paced environments
- Comfort with data, metrics, and performance tracking
Who Will Thrive Here
- You enjoy solving on-ground problems and scaling execution
- You can balance local insights with structured playbooks
- You operate with urgency, ownership, and accountability
- You're excited to be part of the EV transition in India
- You enjoy working in high-growth, high-impact environments
Why Battery Smart
- High Impact: Own growth in a critical market cluster
- Ownership: Drive outcomes end-to-end on the ground
- Growth: Learn in a fast-paced, execution-heavy environment
- Work Culture: 5-day work week with a strong ownership mindset
