About Us:
The Brand Power Company (a WPP company) is a global leader in performance-driven advertising, helping FMCG brands drive trial, penetration, and sales at scale through trusted, third-party endorsement formats like Brand Power, Medifacts, and Home Tester Club.
With 35+ years globally and a strong presence in India since 2007, we partner with leading brands like Unilever, Reckitt, Dabur, ITC, Haleon, and more—delivering solutions that combine persuasion-led creative + real consumer advocacy + measurable impact.
The Role: Client Growth Lead (Account Director Level)
We're looking for high-performing agency professionals who understand how FMCG brands grow—and can translate that into business opportunities and long-term partnerships.
This is not a traditional servicing role. This is for someone who can own accounts like a business, identify growth levers, and convert them into revenue.
What You'll Be Responsible For:
New Business Development & Account Management
- Find, open and grow a set of FMCG/OTC client accounts
- Identify white spaces, new opportunities, and revenue streams
- Drive new business from closed FMCG/OTC clients (80%) and incremental business from existing clients (20%)
- Build strategic POVs on how our solutions can solve brand challenges
Senior Client Relationship Management
- Work closely with Brand Managers, Marketing Heads, and CMOs
- Become a trusted partner, not just a vendor
- Lead high-impact conversations around campaign effectiveness, penetration growth, and ROI
Strategic Thinking (Not Just Execution)
- Translate brand problems into communication + media solutions
- Bring strong understanding of:
- FMCG marketing funnels
- Shopper behavior
- Digital + TV + retail ecosystems
Internal Leadership
- Collaborate with creative, strategy, and production teams
- Drive clarity from brief → idea → execution → delivery
- Ensure high-quality output that delivers business results
Who We're Looking For
- 3–6 years experience in:
- Sales/Business Development experience in FMCG space
- Advertising agencies
- Media agencies
- Digital agencies
- Currently in roles like:
- Account Manager / Group Account Manager
- Account Director (or equivalent growth role)
Strong Preference:
- Experience working on FMCG / OTC brands
- Proven ability to:
- Grow accounts
- Handle senior clients
- Influence decisions
You'll Stand Out If You:
- Think like a business owner, not just a servicing lead
- Are comfortable with numbers, growth targets, and revenue ownership
- Can connect marketing strategy → business impact
What You Get
- Opportunity to work with top FMCG brands & marketing leaders
- A role that combines:
- Strategy
- Creativity
- Business growth
- High ownership + fast career progression
- Strong performance-linked incentives
- Backed by WPP + global scale + proven frameworks
Compensation
- 8 to 10 lacs fixed + Variable
Location
