Chief Visual Storyteller

About The Role:

The Visual Storytelling, Merchandising & Experience Lead will be responsible for conceptualizing, executing, and maintaining immersive in-store experiences across all Foodstories locations.

This role blends creativity with structure — you will be both a creator and custodian of the brand's visual and sensory identity, ensuring every store delivers a consistent yet ever-evolving experience.

What You Will Own

1. Build Monthly Store Experiences

• Co-create seasonal and thematic concepts with founders and internal teams
• Translate ideas into immersive, multi-sensory in-store environments
• Continuously evolve themes through the month to keep stores dynamic

2. Own the 5-Sense Experience

Design and implement experiences across:

• Sight – Visual merchandising, displays, lighting
• Smell – Fragrance, fresh produce, ambient scents
• Sound – Music, ambient audio
• Touch – Materials, textures, accessibility
• Taste – Sampling, food experiences

Ensure every visit is rich, layered, and memorable.

3. Drive Everyday Visual Merchandising Excellence

• Maintain world-class VM standards across all stores daily
• Ensure shelves, produce, and displays feel curated, abundant, and clean
• Uphold consistency in brand language across all touchpoints

4. Build Systems & Playbooks

Develop clear and scalable VM guidelines, including:

• Display principles
• Material usage
• Seasonal transitions
• Do's & don'ts

Define what great looks like to ensure consistency

Create simple, practical systems for store teams to execute daily

5. Train & Elevate Store Teams

Train store teams on VM fundamentals and brand sensibility

Build ownership of in-store displays at the team level

Conduct:

• Store walkthroughs
• Feedback sessions
• On-ground coaching

Goal: Every team member becomes a custodian of detail and aesthetics.

6. Monitor & Audit Store Execution

Conduct regular store audits to assess:

• Execution quality
• Hygiene standards
• Consistency across locations

Identify gaps and take corrective action

Balance high standards with hands-on support

7. Keep Stores Dynamic

Refresh displays weekly (or more frequently)

Adapt to:

• New product arrivals
• Seasonal produce
• Festivals and cultural moments

Ensure stores always feel alive and evolving

8. Cross-Functional Collaboration

Work closely with:

• Founders
• Category & buying teams
• Chefs and kitchen teams
• Marketing & content teams

Bridge conceptual thinking with execution on the floor.

Who You Are

• You think in experiences, not just visuals
• You have a strong eye for composition, texture, and detail
• You balance creativity with structure and systems thinking
• You enjoy teaching, mentoring, and building teams
• You are hands-on and comfortable working on the store floor
• You have a strong bias for consistency and excellence

What Success Looks Like

• Stores feel immersive, sensory, and alive
• Visual merchandising quality is consistent across all locations
• Store teams own and maintain display standards
• The brand feels cohesive yet ever-evolving
• Customers engage, explore, and return

If this role excites you, please apply via the link below.

https://www.asgardhire.ai/jobs/3ef26f2c