Job Description: Chief Marketing Officer (CMO) – Kefilo (Equity-Based)About Kefilo
Kefilo is building a next-generation food and wellness brand focused on
meal transformation journeys, smart kiosks, hospital food solutions, and scalable nutrition ecosystems. The vision is to create a
category-defining brand that combines
health, convenience, and innovation, and scales across multiple cities through strong systems and brand recall.
Role Overview
We are looking for a
Chief Marketing Officer (CMO) who will own
end-to-end branding and marketing for Kefilo, from zero to scale. This role is not just about campaigns—it's about
building a powerful, differentiated brand in a crowded food market.
You will work directly with the founder to shape
brand positioning, storytelling, customer acquisition, and long-term brand equity.
This is an
equity-based role, ideal for someone with
8+ years of experience who wants to build and own the marketing engine of a high-growth startup.
Key Responsibilities1. Brand Strategy & Positioning
- Define and build Kefilo's brand identity, voice, and positioning
- Create a clear differentiation strategy in the food and wellness space
- Ensure consistent branding across all touchpoints (online + offline)
- End-to-End Marketing Ownership
- Lead all aspects of digital, offline, performance, and growth marketing
- Build and execute customer acquisition and retention strategies
- Own marketing funnels across B2C (subscriptions, meals) and B2B (hospitals, institutions)
- Content & Community Building
- Drive high-impact content strategy (social media, podcasts, storytelling, educational content)
- Build a strong community around health transformation and lifestyle change
- Position Kefilo as a thought leader in food + wellness
- Growth & Experimentation
- Design and run rapid experiments for growth (offers, campaigns, partnerships)
- Identify high-ROI channels and scale what works
- Optimize CAC, retention, and lifetime value of customers
- Offline & On-Ground Marketing
- Build marketing strategies for:
- Kiosks and stalls
- Hospital partnerships
- Events and activations
- Ensure strong local market penetration in each city
- Team Building & Leadership
- Build and lead a marketing team across content, performance, and branding
- Work with freelancers, agencies, and internal team members
- Set up systems for scalable marketing execution
- Founder-Level Collaboration
- Work closely with the founder on vision, storytelling, and growth strategy
- Contribute to fundraising narratives and brand positioning for investors
Who Should Apply
- 8+ years of experience in marketing, branding, or growth roles
- Proven experience in building or scaling a brand (preferably in F&B, D2C, or consumer startups)
- Strong understanding of digital marketing, content, and brand strategy
- Ability to think both strategically and execute hands-on
- Experience in early-stage or fast-scaling startups is highly preferred
What You Get
- Equity ownership in Kefilo
- Opportunity to build a category-leading brand from scratch
- Direct collaboration with the founder on high-impact decisions
- Freedom to experiment, build, and scale without legacy constraints
Ideal Mindset
This role is
not for a traditional marketing manager.
This Is For Someone Who
- Thinks like a brand builder and growth strategist
- Understands that marketing = product + story + distribution
- Wants to build a brand that people trust, follow, and remember
Skills: storytelling,positioning,branding
