About the Opportunity
We are posting this opportunity on behalf of a confidential organization in the BFSI / FinTech space. This is a discreet leadership mandate identified through targeted market research, aimed at engaging senior marketing leaders with a strong track record in high-growth environments.
Role Overview
The organization is seeking a Chief Marketing Officer (CMO) to lead its global marketing strategy, drive brand positioning, and accelerate customer acquisition and retention. This role will be instrumental in shaping the company's market presence and aligning marketing initiatives with overall business objectives.
Key Responsibilities
- Define and execute a comprehensive marketing strategy to drive brand awareness, user growth, and customer lifecycle engagement
- Lead and scale cross-functional marketing teams across digital, content, product marketing, and communications
- Own and manage the marketing budget, ensuring efficient allocation and strong ROI outcomes
- Establish and strengthen brand positioning and messaging across all channels
- Partner closely with leadership, product, and business teams to align marketing with growth and product roadmaps
- Build and track KPIs and performance metrics, leveraging data to optimize campaigns and strategies
- Drive digital marketing and growth initiatives, including paid media, organic channels, and lifecycle marketing
- Manage relationships with media, influencers, and strategic partners to enhance brand visibility
- Represent the organization at industry events, conferences, and external engagements
Requirements
- 15-20 years of marketing experience, with significant exposure in leadership roles
- Proven experience in BFSI, FinTech, or Crypto/Blockchain environments
- Strong expertise in digital marketing, brand building, and growth strategy
- Demonstrated success in scaling marketing functions in high-growth organizations
- Experience managing large budgets with a strong focus on ROI and performance
- Deep understanding of customer behavior, market trends, and competitive positioning
- Strong leadership and stakeholder management capabilities
- Excellent communication and strategic thinking skills
- Familiarity with cryptocurrency/blockchain ecosystem is a strong advantage
