- Impact the organization's plan on brand building|Work with one of the leading financial services brands in India
About Our Client
Client is a financial services player with exposure across broking, lending, asset management. wealth management .
Job Description
- Translate and implement the vision of leadership team into mission, brand positioning and goto-market strategies.
- Communication & Media Planning: Creative campaign development & media mix for brand campaigns
- Product Events/Product launch: Develop & execute mega product launches, riding events,brand association and collaboration
- Establish performance specifications, cost and price parameters, market applications
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Anticipate bottlenecks.
- Coach the team and get the best from everyone
- Ensuring leverage of digital platforms for Branding and creating the brand aura through social media channels.
- Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team.
- Knowledge of ATL & BTL media and how to use it in brand plans.
The Successful Applicant
- Minimum 15-20 years experience in Marketing
- Individuals with solutioning mindset and experience in BFSI , Ecommerce,FMCG and FMCD industry will be preferable.
- Proficiency in managing partner relations: research teams, agencies and vendors.
- Must be able to articulate and advocate initiatives working with other teams and be able to create a vision and organization that can scale rapidly with growing volume.
- Comfortable working with numbers, metrics and spreadsheets
- Detailed understanding of digital marketing channels including Adwords, Facebook ads, SEO, social media, email marketing, affiliate marketing and web analytics.
- Proven working experience as brand manager
- Drive for results and out of box thinker.
- Excellent understanding of the marketing mix
- Experience in identifying target audience and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Up-to-date with latest trends and marketing best practices in auto-mobile industry.
What's on Offer
- Lead marketing and build out the function across entities
Contact: Alok Kumar
Quote job ref: JN-112023-6253312
