Or client looking for a high-impact Chief Marketing Officer to lead the marketing charter across a portfolio of fast-scaling D2C brands. This role requires a blend of brand thinking, performance rigor, and business acumen to drive profitable growth, build distinctive consumer brands, and create a scalable marketing engine across categories.
Key Responsibilities
1. Portfolio-Level Marketing Strategy
- Define and drive the overarching marketing vision across multiple D2C brands
- Build a playbook for scaling brands from 0→1 and 1→10
- Allocate budgets effectively across brands based on lifecycle and ROI
2. Performance Marketing & Growth
- Own revenue growth across channels (Meta, Google, marketplaces, affiliates)
- Drive CAC, LTV, ROAS optimization with a strong data-first approach
- Build and scale growth loops across paid, organic, and retention
3. Brand Building & Positioning
- Develop differentiated brand positioning and storytelling for each brand
- Lead campaigns across digital, social, influencer, and offline channels
- Ensure consistency in brand voice, identity, and consumer experience
4. Consumer & Category Insights
- Deeply understand consumer behavior across categories
- Translate insights into product positioning, communication, and GTM strategies
- Partner with product and category teams to drive innovation
5. Omnichannel Marketing
- Lead marketing across owned (website/app), marketplaces, and offline retail
- Build integrated campaigns across online and offline touchpoints
6. Team Leadership & Org Building
- Build and mentor a high-performing team across brand, performance, content, and analytics
- Create a strong culture of experimentation, speed, and accountability
7. Data, Analytics & Martech
- Establish a robust analytics framework to track funnel metrics and attribution
- Leverage CRM, marketing automation, and personalization tools to improve retention
Ideal Candidate Profile
- 15+ years of experience in marketing, with strong exposure to D2C / consumer brands
- Proven track record of scaling brands profitably (not just top-line growth)
- Strong hands-on experience in performance marketing + brand building
- Experience managing multiple brands or categories is highly preferred
- Prior experience in high-growth startups, D2C brands, or new-age consumer companies
- Strong understanding of digital ecosystems, content, and influencer marketing
- Ability to operate both strategically and hands-on
