Chief Marketing Officer as a Co-founder

ABOUT US

ecoop is building a new category at the intersection of clean water, smart hydration, and lifestyle design.

We started with a simple but powerful belief: clean drinking water should be accessible anytime, anywhere without dependence on infrastructure. From that belief, Ecoop has evolved into a technology-led consumer brand, not just a bottle company.

In less than two years, we've:

• Built patented water purification technology
• Launched multiple revenue-generating products
• Proven strong productmarket fit in India's rapidly growing health, fitness, and travel segments
• Created a brand that customers don't just use they identify with

This is day zero of scale, not day zero of ideas.

POSITION OVERVIEW

Position: Chief Marketing Officer (CMO) Co-Founder

Location: Mumbai, Maharashtra (Full-time)

Equity + Capital Contribution Role (Not a salaried employment position)

ABOUT THE ROLE

We are looking for a CMO as a Co-Founder to build, scale, and lead the brand as we enter our next phase of growth. This is not a regular employment role. It requires ownership mindset, capital investment, and full-time commitment.

Ecoop has proven productmarket fit, patented technology, active revenue, and a clear expansion roadmap across D2C, B2B, retail, and global markets. The CMO will own the entire growth engine and brand narrative.

Key Responsibilities

• Own and execute brand strategy, growth marketing, and go-to-market plans
• Build Ecoop into a category-defining hydration & clean water brand
• Lead performance marketing, content, community, PR, and partnerships
• Drive customer acquisition, retention, and LTV growth
• Establish industry partnerships, influencer networks, and distribution alliances
• Build and lead a high-performance marketing team
• Work closely with the founding team on fundraising, investor storytelling, and expansion strategy

Who We're Looking For

• Brilliant marketer with a proven track record of building and scaling brands (startup or growth-stage preferred)
• Strong industry connects across marketing, media, retail, fitness, lifestyle, or consumer brands
• Deep understanding of D2C, brand building, and growth loops
• Strategic thinker with hands-on execution ability
• Enabler mindset can open doors, attract talent, and accelerate momentum
• Age: 40 years or below

Mandatory Requirements

• Capital investment is compulsory (details discussed mutually)
• Full-time involvement only
• Willingness to operate as a co-founder, not an employee
• High ownership, long-term vision, and risk appetite

What You Get

• Director & Co-founder equity (Sweat + Investable Option)
• Opportunity to build a global consumer brand from India
• Direct involvement in fundraising, strategy, and board-level decisions
• Freedom to create, scale, and lead without corporate constraints

Why This Is a Rare Opportunity

1. A Real Problem, Massive Market

India and global markets are facing a water quality and hydration crisis contamination, plastic dependency, poor infrastructure, and rising health awareness.

Ecoop doesn't sell hydration products.

We sell freedom from unsafe water and disposable plastic.

The addressable market spans:

• Urban professionals & students
• Fitness & endurance communities
• Travelers, trekkers, and adventure seekers
• Corporates, institutions, and global B2B buyers

This is a multi-billion-dollar, recurring market with strong emotional and functional hooks.

2. Strong Foundation Already Built

This isn't a concept-stage startup.

• Patented filtration & sterilization tech
• Live products, active customers, repeat usage
• Inventory, supply chain, certifications, legal/IP in place
• Clear roadmap for V2 smart products, global expansion, and consumables (filters, hydration powders)

The hardest 01 work is done.

The next phase is brand dominance and scale.

3. Brand Is the Moat And That's Where You Come In

Ecoop is positioned to become India's most aspirational hydration & clean water brand think Red Bull Patagonia Apple-like product obsession, built for Indian and global realities.

We are deliberately building:

• A community-led brand
• A strong mission narrative
• Products people carry daily and proudly

Marketing is not a support function here.

Marketing is the engine.

4. Founder-Driven, Operator-First Culture

The founding team has:

• Built products from scratch
• Taken tech from idea patent finish product market
• Operated lean, fast, and execution-focused

We value builders over managers, ownership over hierarchy, and clarity over noise. You won't be reporting you'll be shaping the company.

5. Upside That Justifies the Risk

This role is meant for someone who wants:

• Equity with real value creation
• Influence on fundraising, valuation, and long-term vision
• A chance to build a global consumer brand from India
• Financial upside that far exceeds a salary ceiling

We are at an inflection point where:

The right CMO-cofounder can 10x the company's trajectory.