We are seeking an experienced and highly skilled Chief Manager/Assistant General Manager - Content Development to spearhead the creation of a learning-focused sales organization. The successful candidate will be responsible for designing high-quality, engaging, and comprehensive product-related training modules (both instructor-led and eLearning programs) specifically for the sales force across all channels. This role requires deep expertise in life insurance products, instructional design, and a strong ability to conduct competitor analysis to effectively position our offerings.
Specific Accountabilities
- Develop High-Quality, Engaging Content: Create comprehensive content related to life insurance products, including dynamic sales pitches, compelling sales stories, informative podcasts, and detailed storyboards.
- Competitor Analysis and Sales Pitch Development: Conduct thorough competitor analysis and develop sales pitches that effectively differentiate and position our products against those of competitors.
- Product Assessment Creation: Design and create comprehensive product assessments to enhance the sales teams understanding of product features, benefits, and value propositions.
- Training-the-Trainer (TTT) Sessions: Design and conduct effective Training-the-Trainer (TTT) sessions for new or revised content to ensure seamless and effective knowledge transfer to trainers and the sales force.
- Industry and Market Awareness: Stay continuously up-to-date with industry trends, market developments, and competitor activity to maintain a deep and current understanding of the financial market and the life insurance industry.
- Independent Content Creation: Work independently on creating life insurance product-related content with minimal supervision, demonstrating self-sufficiency and expertise.
- Collaboration with SMEs: Collaborate effectively with subject matter experts (SMEs) to ensure the accuracy, relevance, and technical correctness of all developed content.
- Content Calendar Management: Develop and maintain a comprehensive content calendar to ensure the timely delivery of all content development initiatives.
- Meet Deadlines and Quality Standards: Consistently meet content development deadlines and deliverables while upholding the highest standards of quality.
Mandatory Qualifications
- 6 to 12 years of overall experience, with at least 4 years specifically in Content Development within an Insurance firm.
- Deep understanding of Life Insurance Products is essential.
- Proven experience in designing and developing training modules (both instructor-led and eLearning).
- Demonstrated ability to conduct competitor analysis and create effective sales pitches.
- Experience in creating product assessments.
- Proficiency in Instructional Design principles and methodologies.
- Hands-on experience with eLearning development tools such as:
- Adobe Captivate
- Articulate Studio
- Vyond
- Strong command of MS PowerPoint and MS Excel.
- Excellent written and verbal communication skills.
- Ability to work independently with minimal supervision.
Preferred Qualifications
- Experience in Learning & Development (L&D) roles within the banking and insurance sectors.
- Proficiency in Adobe Photoshop for content enhancement.
- Experience with other multimedia development tools.
- Prior experience in conducting Training-the-Trainer (TTT) sessions.
- Familiarity with various sales channels and their specific learning needs.
