Function Summary
- Execute annual business plan and field strategy via the Axis Center for Excellence (ACE) and its end-to-end program management
- Drive thought leadership, excellence and business transformation in Open Architecture with Axis Bank
- Manage the Axis Bank relationship by driving strategic projects / initiatives
- Develop and enhance distribution models (existing and new)
- Govern and drive field behavior
- Foster cross-functional collaboration with internal teams and key stakeholders
- Promote technology adoption, implement processes and customized solutions
- Study best practices internally and in competition; identify, develop, and implement sales initiatives
Job Summary
- Manage the Axis Bank relationship by identifying growth / development opportunities of existing and new channels, modulations of distribution models, process structuring or product reorientation
- Develop and execute strategy and implement sales initiatives, analyze market trends, and optimize sales strategies to drive growth and achieve sales targets.
- Drive business transformation initiatives to enable winning in Open Architecture and enhance Axis Max Life thought leadership with Axis Bank
- Enable functional excellence and accountability across functional stakeholders to bring convergence leading to integrated thinking, process re-design
- Build excellence in field launches, dissemination and technology adoption
- Undertake key projects on channel innovation delivery strategies
- Support the relationship in building business intelligence through analytics and environment scan on an ongoing basis
Key Responsibilities
Axis Center of Excellence (ACE) Program Management Lead a central program management team of 3-4 to enable the following
- Seamless execution of the Sales Management Process
- Driving various key strategic initiatives which are focused toward enhancing the quality of our sales team s communication with our partner customers, and improving behavior
- Help with leveraging the digital tools, capability sessions and process improvements by our teams to ensure we are the first choice to our partner and customer.
- Collaborate with Products, Training and Marketing to provide customized product solutions across all key verticals and customer segments
- Liaise with Compliance, Legal, DSDO, Finance, BPMA for timely execution and problem solving of channel initiatives
- Presentation to different stakeholders on initiatives
Channel Development / Enablement
- Market study of various distribution models in bancassurance including Alternate Channel space
- Structuring development models and processes for new channels like transaction banking, SME, phone-based channels, credit cards and digital channels.
- Evaluate possibilities of modulations of distribution models, process restructuring, product reorientation through regular structured interaction with the field (internal as well as bancassurance partner)
- Prepare field presentations for review and governance
- Manage KRA for Channel and Business Partner
- Liaise with cross functions for timely resolution of queries and issues
Sales Initiatives Grid Market Intel
- Develop and implement sales initiatives to drive business growth, sales excellence, process improvement, stronger execution, etc in the channel
- Analyse internal best practices across channels, market trends and competitor strategies to identify opportunities for improvement
- Create and maintain a sales initiative grid to track and manage activities and performance
- Collaborate with the sales team to ensure alignment with overall business objectives
- Monitor and report on the effectiveness of sales initiatives, providing insights and recommendations for improvement
- Conduct training sessions for the sales team on new initiatives and strategies
- Work closely with marketing and product development teams to ensure cohesive strategies
- Gather and analyse market intelligence to inform sales strategies and identify emerging trends
- Provide actionable insights based on market data to support decision-making processes
Key Competencies / skill required
- Strategic thinking and analytical skills
- Ability to understand the big picture
- Sound knowledge of Bancassurance or Banking operations model
- Very strong communication skills ability to express ideas clearly and persuasively
- Planning and Organization Effectiveness in planning and organizing activities of himself/herself and team members
- Intra Organization skills Ability to work together with all stakeholders involved, flexibility in taking feedback and modifying approach
- Strong understanding of the life insurance market and its products
Desired qualification and experience
- Postgraduate from Tier 1 B Schools with 8-10 years of experience in BFSI / Business Consulting (mandatory)
- The incumbent should be currently working in strategy development in BFSI (preferred)
- Experience of translating strategy into delivery through plans, programs, people and culture
- Highly analytical and comfortable working with complex data sets
- Detailed understanding of financial forecast modelling built around multiple assumptions / variables
- Play a challenger role and maintain independence while supporting channel strategies at the same time
- Ability to communicate effectively, connect and inspire colleagues at all levels of the organization
- Sharp prioritization and delegation while working with multiple priorities while managing ambiguity and change
