Why Vianaar Homes We craft ultra-luxury holiday homes blending Portuguese-inspired architecture, modern comforts, and sustainable design. From our first 12-apartment project, we have delivered 1,000+ homes and are now expanding globally, creating high-end experiences across India and abroad.
Our hospitality arm, The Blue Kite, offers curated stays and seamless property management for homeowners while delivering unforgettable guest experiences.
Explore more: www.vianaar.com | www.thebluekite.com
Job Purpose
The Channel Sales Manager will be responsible for developing, managing, and growing sales through channel partners,and institutional networks. The role requires strong relationship management, strategic business development, and execution skills to ensure alignment with Vianaar's hospitality-led sales approach.
Key Elements of the Role
- Develop and implement channel sales strategies to expand reach and market penetration.
- Build strong partnerships with real estate brokers, High end experience curators, wealth advisors, and institutional networks.
- Drive sales through innovative distribution models and partnerships, ensuring premium customer engagement.
- Manage channel partner onboarding, training, and performance monitoring.
- Collaborate with the marketing team to create co-branded campaigns and partner-driven lead generation activities
- Track and manage the sales pipeline through lead hero, ensuring channel partner performance visibility.
- Ensure compliance with brand standards and customer experience guidelines in all partner-led sales.
- Identify and open new sales channels, including digital alliances and global markets.
- Represent Vianaar in partner forums, exhibitions, and industry networking platforms. Provide insights from channel performance and client feedback to refine product and sales strategies.
Key Result Areas & Outcomes Expected from the Role
- Sales Growth & Channel Expansion
- Achievement of channel sales targets.
- Development of new partner networks and geographies. Partner Management & Engagement
- High-performing and motivated channel partner ecosystem.
- Increased referrals and repeat business through partners. Customer Experience via Partners
- Consistent delivery of Vianaar's hospitality-led client experience through partners.
- Positive feedback from clients acquired via channel partners. Technology & Reporting
- Efficient use of leadhero and analytics tools for partner management and pipeline tracking.
- Regular reporting on partner performance, revenue contribution, and conversion metrics. Market Development & Insights
- Identification of new distribution opportunities, alliances, and partnerships.
- Insights provided to leadership on market and partner trends.
Educational Qualification
- Graduate in Business Administration, Marketing, or related field from a recognized institute.
- Postgraduate degree/diploma (MBA/PGDM) in Sales/Marketing from a Tier I/II institute preferred.
Experience Essential
- 4 + years of proven experience in channel sales management within real estate, luxury housing, or allied industries (hospitality, travel, lifestyle, or premium retail).
- Strong track record in onboarding, managing, and scaling sales through channel partners, brokers, and institutional networks.
- Hands-on experience in using CRM tools, lead management systems, and digital sales platforms.
- Exposure to managing multiple regions and delivering on revenue targets through partners.
Desired
- Prior experience in luxury holiday homes, premium hospitality, or NRI/HNI-focused sales.
- Knowledge of global best practices in channel partner management.
- Established network of brokers, real estate consultants, and institutional sales partners across India and overseas.
