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JOB ROLE - Channel Marketing Manager
REPORTING TO Regional Manager - Channel Marketing
TYPE OF ROLE Individual Contributor Role
KEY RESPONSIBILITIES-
1. Delivering business/market share in collaboration with local Sales teams for the year/quarter/month.
2. Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the head of channel marketing.
3. Responsible for general trade, modern trade, CPC, CSD, institutions business.
4. Drive urban strategy in metros in terms of incremental growth / incremental range building / better sales metrics.
5. Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same.
6. Design trade marketing trade schemes / promotions for all BU to gain market shares/ share in trade with positive ROIs, drive metro-based micromarketing opportunities.
7. Tracking the numeric & weighted distribution. Check effectiveness of sales force (DSOs & TSMs) and guide them in ensuring implementation, roll out programs to gain weighted distribution / counter shelf via right programs in metros.
8. Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs.
9. Faster & more accurate decision making for bigger metro stores.
10. Devise & execute appropriate promotions for alternate channels like modern trade / CSD /CPC in metros.
11. Track competition activities in the store and counter the same using innovative cost-effective strategies, mount share gain strategies / Local activations / promoter strategies to gain counter share.
12. Initiate local level BTL elements / activities / programs / engagements as per market needs. 13. Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business. 14. Drive salesmen capability end to end, drive DSO rewards and recognition programs.
EDUCATIONAL QUALIFICATIONS Graduation (any) + MBA/PGDM (any) from Top/ Middle B schools.
WORK EXPERIENCE 5+ years post qualification work experience in distribution/ trade or channel marketing. Industry preference FMCG/FMCD/CE. Extensive travel across the geography.
Role:Marketing Manager
Industry Type:Consumer Electronics & Appliances
Department:Marketing & Communication
Employment Type:Full Time, Permanent
Role Category:Marketing
Education
UG:Any Graduate
Bajaj Electricals Limited is a globally renowned Indian Consumer Appliances and Lighting Solutions company (its Power Transmission and Distribution projects business has been demerged to form Bajel Projects Limited). Headquartered in Mumbai with a turnover of INR 4641 crores (FY 23-24), it is a part of the $100 bn multinational conglomerate Bajaj Group founded by Shri Jamnalal Bajaj. The Company was established in 1938 and has stood the test for almost 85 years. It continues to enjoy consumer trust across various sectors it operates in and remains at the forefront of developing modern, technologically superior and aesthetic products and solutions.
Bajaj Electricals’ business portfolio spans Consumer Products (Appliances, Fans, Cookware) and Lighting Solutions (Consumer and Professional Lighting). They are a front runner in the industry with their key brand offerings comprising BAJAJ, Nirlep, Morphy Richards and Nex. They have an expansive network of 18 branch offices, 660+ distributors, and 2 lakh retail outlets across India, combined with over 620 consumer care centres reaching 19,000 pin codes, fortifying their dominant presence in the consumer products sector. Under their Lighting Solutions business, they offer a wide range of innovative LED lamps and fixtures, including panels and battens, to consumers and are known for their prowess
Job ID: 114090361
