Bayfield Food Ingredients is looking for an experienced
Category Marketing Manager
Location:
Kochi
About The Role
- Implement marketing strategies, growth targets, and category-level priorities for food ingredients across multiple categories
- Analyse consumer behaviour, market trends, and competitor activities and Market Insights
- Identify category opportunities, gaps, and emerging market needs.
- Develop and execute category-specific marketing strategies
- Support sales teams with marketing materials, category insights, and product education.
- Experience in managing the Snacks, Culinary, and Food Service categories would be ideal.
Requirements
- Experience: 6-12+ years in food ingredients, food service, or culinary category management
- Expertise: B2B sales, category marketing, business strategy, market expansion
- Education: MBA or equivalent management qualification (IRMA, IIM, or similar institutions preferred)
- Skills: Strong analytical mindset, strategic planning, client management, and team leadership
Why Join Us
We value innovation, collaboration, and driving impactful business growth. If you're passionate about building strategic food ingredient solutions for the B2B market, we'd love to hear from you!
Skills: category insights,business strategy,b2b,sales
