Category Manager

Role Overview:

We are looking for a dynamic, analytical, and business-driven professional to join our Mobiles Category / Go-To-Market (GTM) team. The role offers a unique opportunity to manage end-to-end product lifecycle and business performance for one of the most exciting and high-growth categories in Indian consumer electronics.

Key Responsibilities

• Product Lifecycle & Premium Portfolio Management

Manage end-to-end lifecycle for the Xiaomi Series our premium flagship portfolio, covering concept validation, forecasting, launch execution, and lifecycle interventions. Align closely with product and HQ teams on roadmap, variant strategy, and premium positioning.

• Planning, Forecasting & Inventory Control

Lead bottoms-up forecasting for Sell-In and Sell-Out aligned with AOP.

Drive JXC management to ensure optimal flagship availability across channels.

Monitor demand and premium-category trends to recommend timely allocation or production adjustments.

• Pricing Strategy & Category P&L

Own pricing ladders and competitive benchmarking for the Xiaomi flagship lineup.

Define pricing actions, lifecycle pricing, and promotional constructs that strengthen Xiaomi's premium value proposition while protecting margin.

• Market, Consumer & Competitive Intelligence

Track premium smartphone competition, flagship launches, and category dynamics.

Use consumer insights, NPS feedback, and review sentiment to build counter strategies and refine product positioning.

• Channel Collaboration & Premium GTM Execution

Work with Online and Offline Sales teams to execute flagship GTM plans, enabler programs, premium merchandising, and experiential placements.Evaluate ROI of premium enablers and campaigns; drive continuous optimization.

• Cross-Functional Leadership & Brand Alignment

Collaborate with Product, Supply Chain, Marketing, Sales, Finance, and After-Sales for seamless execution. Partner with Marketing to develop flagship messaging, hero feature narratives, and premium creative assets.

• HQ Collaboration

Share market insights, competitive trends, and category performance with HQ.

Align on production planning, demand signals, and post-launch adjustments for the Xiaomi flagship portfolio.

• Business Reviews & Leadership Reporting

Prepare crisp, data-backed performance reviews, forecasts, and risk/opportunity assessments.

Support strategy discussions through structured analytics and flagship category insights.

Job Requirements

• 712 years of experience in Product/GTM/Category/Sales Planning roles, preferably within smartphones or consumer tech.
• Strong expertise in pricing, gross margin management, inventory planning, and end-to-end demand/production planning.
• Proven ability to manage Sell-In and Sell-Out plans across Online (Amazon, Flipkart, Mi.com) and Offline (GT/OT/Exclusive) channels.
• Strong analytical capability to interpret market size shifts, user insights, competitive trends, and category dynamics.
• Demonstrated success in leading major product launches and coordinating cross-functional teams (Sales, Marketing, Supply Chain, HQ).
• Strong communication, structured thinking, and proficiency with Excel/Sheets and analytics tools; ability to operate effectively in fast-paced environments.