Vedantu is seeking a Category Manager to take full ownership of key educational categories. This strategic role will drive revenue growth, category strategy, pricing, GTM execution, distribution, and overall P&L for assigned categories.
Location: HSR Layout, Bengaluru
Experience: 4+ years
Key Responsibilities
- Own the P&L and drive growth, profitability, and contribution margin for assigned categories.
- Define and execute pricing and packaging strategies aligned with academic cycles and market demand.
- Lead GTM execution across performance marketing, inside sales, and organic channels.
- Optimize acquisition and retention funnels, measuring CAC, ROAS, CVR, AOV, and LTV.
- Collaborate with cross-functional teams including Sales, Marketing, Product, and Content to deliver business outcomes.
- Develop dashboards and reporting frameworks to track performance and inform strategic decisions.
Qualifications
- 4+ years of experience in Category Management, Growth, GTM, or Business Operations.
- Proven experience managing educational or similar consumer-focused categories.
- Strong financial acumen with P&L ownership and data-driven decision-making.
- Expertise in acquisition funnels, experimentation, and performance optimization.
- EdTech experience preferred.
- Excellent stakeholder management, communication, and analytical skills.
