About Us
We are building a next-generation global brand franchise business designed to help high-potential brands expand into key international markets. Our mission is to empower brands to achieve sustainable growth through end-to-end solutions including market entry strategy, brand and marketing management, compliance oversight, channel optimization, logistics, fulfillment, and advanced store management technology.
Personal Care Appliances (PCA) category, bringing leading global brands into high-growth markets across India, GCC, and South East Asia.
Role Overview
As Category Manager Personal Care Appliances, you will lead and scale our PCA category, owning the complete brand lifecycle from onboarding promising global brands to achieving sustained growth in international markets. You will be responsible for building a high-performing portfolio, driving assortment expansion, optimizing product performance, and ensuring profitability, while collaborating closely with sales, marketing, analytics, and supply chain teams.
Key Responsibilities
Category Strategy & Brand Partnerships
- Act as the go-to partner for global PCA brands seeking expansion in India, GCC, and SEA.
- Build and manage a curated, high-growth brand portfolio in the PCA category.
Brand Performance & Growth
- Drive post-launch scaling through:
- Expanding SKU assortment based on market performance and customer insights.
- Phasing out underperforming SKUs and refining pricing, positioning, and packaging.
- Collaborating with brands to enhance product content, marketing visibility, and supply chain efficiency.
- Implement cross-functional initiatives with sales, marketing, and analytics teams to maximize growth.
Market Presence & Profitability
- Deliver strong eCommerce performance and explore offline retail opportunities where relevant.
- Manage margins, GMV contribution, and long-term sustainability of the category.
Experience & Skills Required
- 4-6 years of work experience, including 5+ years in eCommerce.
- Minimum 2 years of experience in the Personal Care Appliances category (preferred).
- Proven success in category strategy, SKU lifecycle management, and scaling assortments.
- Deep understanding of PCA consumer behavior and category-specific safety regulations.
- Expertise in marketplace selling pricing, visibility, promotional levers, and marketing strategies.
- Strong cross-functional collaboration skills with brand, operations, tech, and analytics teams.
Who You Are
- Strategic thinker with a strong commercial mindset.
- Passionate about building high-impact consumer brands in fast-growing markets.
- Comfortable working in a fast-paced, entrepreneurial environment.
- Data-driven decision-maker with an eye for operational excellence.
