Category Manager

Location: Gurgaon (on-site)

Experience: 2-6 years

Oyela is a fast-growing fashion D2C brand redefining the Indian fashion ecosystem by combining technology and design. In just a few months we've scaled to a multi-million ARR by delivering trend-driven, high-quality apparel to a new generation of fashion-forward consumers.

Role- Category Manager

Own a category end to end - what we make, how much of it we make, what it costs, what it sells for and what it earns. You will build the range, drive the buying calendar with design and sourcing, and carry the number for revenue, margin and inventory health. This is a P&L ownership role with targets attached, not a coordination role.

WHAT YOU WILL OWN

• Category P&L: Revenue, gross margin and contribution margin after returns, discounts and marketing spend.
• Range & assortment planning: Build the seasonal range architecture - sub-categories, price bands, colour and size depth, core vs trend vs hero styles.
• Buying & OTB: Own open-to-buy, first buy quantities and reorder calls. Balance newness against sell-through and hold the discipline of buying to plan.
• Vendor & costing: Work with sourcing team to finalise costing approval, MOQ, lead times
• Pricing & markdown: Set MRP and selling price ladders, build the discount and markdown calendar, and protect margin through sale events.
• Liquidation plan - Own the ageing and liquidation plan for slow movers.
• Inventory health: Own sell-through, weeks of cover, stock turns, ageing buckets and out-of-stock on best sellers. No stock outs on winners, no dead stock at season end.
• Weekly trading: Run the style-level business review - what to push, repeat, reprice or kill. Work with marketing on hero style selection, with catalog on listing quality (titles, images, attributes, size charts) and with the site team on collections, sort order and merchandising.
• Returns & quality loop: Track return reasons by style - fit, quality, description mismatch - and close the loop with design, sourcing and quality before the next buy.
• Trend & competition: Track competitor assortments, price points and launch cadence, and predict range plan 150 days beforehand.
• Own website sales runs and curation, integrate influencer content to website

What We're Looking For:

• 2–6 yrs in fashion / D2C / ecommerce
• Strong trend sense + commercial thinking
• Comfortable with data (conversion, AOV, sell-through)
• High ownership, fast execution mindset
• Working knowledge of Shopify and/or marketplace back-ends (Myntra, Ajio, Amazon, Flipkart) for catalog, pricing and inventory.
• Sharp commercial judgement and the willingness to kill a style you personally liked because the data says so.

What we offer:

Full ownership of a category with direct founder access, the autonomy to build the range, pricing and vendor strategy from the ground up, a collaborative and growth-focused culture, and competitive compensation with performance-based growth.

Website: https://oyela.in