Purpose Why does it exist
- To drive growth & build the Plum haircare category
Key Performance Indicators
- Brand performance on sales channels (revenue, growth, market share)
- Branded keyword searches on Google & channels (Amazon, FK, Nykaa, Q-com)
- New launch contribution to overall business
- Category NC Discount, COGS%, DTCM & Media spends
Key Responsibilities
- Drive profitable sales & growth for the brand across channels Marketplaces, Retail & website to identify opportunities of growth
- End to end responsibility from planning to execution on all brand building inputs Influencer marketing & Media deployment
- Budget for, manage the execution of, and track the success of all our marketing programs across media & influencer metrics, as well as channel metrics
- End to End Responsibility of New Product Development Scoping trends to determine what NPDs we need to launch when, working with stakeholders to take it from concept to launch
- Building a business case for new launches & planning their go-to-market across relevant channel
- Work with supply chain stakeholders to ensure forecasting accuracy & fill rates across all channels
- Actively seek out new avenues to drive growth for the category
Experience & Qualification
Preferred:
1. Pref MBA graduate with good academic record
2. Previous experience in channel (KAM)/growth/category/brand building roles in D2C or FMCG companies
Mandatory:
1. At least 2-3 years of post-MBA work experience in the marketing function OR 4-5 years pre-MBA work experience
Location: Thane, Mumbai (WFO)
